Spatial-temporal Behavior Characteristics And Development Strategies Of Hiking Tourism Based On GPS Trajectory Data

In the background of mass tourism becoming daily,personalized tourism has become an outlet to break through the usual way of tourism.Hiking tourism,as a kind of ecological tourism mode that helps regional sustainable development,brings unique and profound tourism experience to tourists and achieves scale development by establishing close connection and in-depth interaction between tourists and places and landscapes.Meanwhile,it also brings new challenges to the tourism management of destinations.It is of great value and significance to further explore the spatio-temporal behavior characteristics of hiking tourism and put forward the optimal development countermeasures of hiking tourism,which can effectively protect the ecological environment,optimize the spatial layout of tourism,enrich the system of tourism products,meet the needs of people for a better life and promote the high-quality development of tourism.This study selected typical zhejiang moganshan hiking destination in Yangtze river delta as the empirical research area,through field research and field research network,based on the "two steps road(outdoor assistant)" platform tourists GPS trajectory data and related information users,moganshan road network and distribution of the core scenic spot,using participant observation,GIS spatial analysis,seasonal intensity index method to comprehensive research the hiking behavior characteristics of time and space.The results show that:(1)The spatial behavior of hiking tourism has a high degree of coupling with the main road network and the core scenic spots,preferring the wild roads in the mountains,and the spatial behavior is active in the altitude,which has a certain spatial competition relationship with the mass tourism behavior,and also has spatial differentiation.(2)Hiking travel is mainly in spring,summer and autumn,with significant seasonal differences.Hiking travel speed fluctuates between seasons,and the average speed is characterized by summer >spring>winter>utumn.Day travel is characterized by early departure and late return,and the behavior of hiking at night should be paid more attention.(3)The group of hiking tourists is mainly male,and the distance,time consumption,average speed and spatial activity degree at altitude of hiking tour are almost the same between genders.The completion degree and hiking ability of female in hiking tour activities are accumulating and improving,and male tourists are higher than female tourists in hiking experience.On the basis of the above research results,the current situation of the development of comprehensive hiking,optimize the development of hiking put forward the following strategies:(1)in hiking related policy level,to local administrative department to perfect the laws and regulations system,the innovation development mechanism and improve the ecological regulation system,for hiking tourism resource protection and standardization development policy guarantee;(2)In the aspect of planning and construction of hiking tourist destinations,the management of the tourist destinations should adhere to the principles of ecological protection,distinctive features,culture-driven,all-region linkage and sustainable development.In particular,the authenticity of the tourist destinations should be protected to provide environmental guarantee for the green and sustainable development of hiking tourism.(3)In the aspect of constructing the product system of hiking tourism,it is necessary for tourism destinations and tourism enterprises to cooperate,closely combine the characteristics of hiking tourists,enrich the attractions of hiking tourism destinations,improve the content innovation of hiking tourism products,expand the types of hiking tourism products,and provide competitive guarantee for the market-oriented development of hiking tourism.(4)In the aspect of hiking tourism talent training,it is necessary for tourism industry,colleges and research institutions to strengthen information circulation channels and talent training mechanism,and combine industry,education and research,so as to provide manpower guarantee for the professional,local and characteristic development of hiking tourism.(5)In the aspect of the optimization of the management of the hiking tourist destination,the management subject of the tourist destination should keep pace with The Times,combine with the characteristics of the hiking tourist group and use intelligent management means to carry out accurate marketing,provide flexible services,and do a good job of safety guarantee for the standardized development of the hiking tourism,so as to provide operational guarantee for the standardized development of the hiking tourism.This study in Yangtze river delta typical tourist destination on foot,for example,has proven hiking behavior characteristics of time and space,put forward the development of hiking optimization strategy,to some extent enrich the research contents of hiking,hiking for refinement study behavior characteristics of time and space have provided the certain theory basis and method,related policy for hiking,hiking destination planning management,hiking,hiking product design talents to provide application reference.