Research On Brand Strategy Of Shandong Huaming Aluminum Co., Ltd

With the acceleration of China’s infrastructure investment,industrialization and urbanization,aluminum profiles have been widely used in many fields as important industrial materials and building materials,which has led to rapid development of the aluminum profile industry.In the face of huge market dividends,Chinese aluminum profile companies have expanded their production capacity by investing in new plants and building new lines.The product quality and technology level of aluminum profiles are also constantly improving.While enjoying the opportunities brought by the rapid development of the market,aluminum profile enterprises are also facing the challenge of increasing competition.Under such circumstances,how to improve the market competitiveness of Shandong Huaming Aluminium Materials Co.,Ltd.,increase the market share of products,and achieve long-term sustainable development of enterprises is an urgent problem for Huaming Company.In the face of the general trend of product homogeneity and market transparency,through the implementation of brand strategy,improving brand awareness and reputation,maintaining the competitive advantage of the enterprise and breaking through the bottleneck of enterprise development are the best strategic plan for Huaming Company in the face of complex market environment.In this paper,the brand of Shandong Huaming Aluminum Co.,Ltd.is systematically investigated and analyzed.In addition,the paper puts forward targeted plans and measures from the aspects of precise brand positioning,diversified communication channels,brand expansion internationalization,etc.It has certain theoretical value and practical significance for Huaming Company to enhance its brand value,increase its market share and realize its leap forward sustainable development.