Research On The Marketing Strategy Of Indoor Air Pollution Control Service Enterprises

The impact of indoor air quality on human health has become one of the most important environmental problems.The direct threat of indoor air pollution to human life,study and work,as well as the difficulty and necessity of control.The diseases and deaths caused by these problems have gradually attracted the attention of countries all over the world,and China has issued corresponding policies for this.After nearly 20 years of rapid development,China’s indoor air pollution control industry has developed relatively mature,and many indoor air pollution control enterprises have sprung up in China.L air purification Engineering Co.,Ltd.is an environmental protection technology enterprise engaged in indoor air detection and treatment in Guiyang.It has a good reputation in Guiyang,but with the participation of Guiyang franchisee,a more powerful first tier city production and sales-oriented indoor air pollution control enterprise,as a local enterprise specializing in indoor air pollution control,how can it gain a foothold in the increasingly competitive indoor air pollution control market?This paper explores how L air purification Engineering Co.,Ltd.formulates service marketing strategy according to its own actual situation,and makes its strategy effectively implemented.The quality of service is undoubtedly the key to the survival of such enterprises.Under the guidance of the relevant theories of service marketing,this paper analyzes the marketing environment of L air purification Engineering Co.,Ltd.,draws lessons from the relevant research on enterprise service marketing strategy at home and abroad,and studies its service marketing strategy by using the methods of literature induction,field research and comparative analysis.First of all,through STP to subdivide the enterprise’s market,so as to determine its target market.Then,according to the 7PS theory,find out the problem of the enterprise’s current service marketing strategy.Thirdly,it analyzes the external environment of the enterprise from the political,economic,technological and social aspects.Finally,according to the 7PS theory,we find out the problems of the current service marketing strategy,and use SWOT analysis method to find out the measures to improve the service marketing strategy for enterprises.Based on the analysis of the current problems of the enterprise,this paper puts forward the effective guarantee measures for the implementation of the service marketing strategy of L air purification Engineering Co.,Ltd.,including organizational guarantee measures,personnel guarantee measures and corporate culture guarantee measures.Finally,this paper summarizes the conclusions and shortcomings of the full text,as well as the prospects for the future.It has a certain practical significance to guide L air purification Engineering Co.,Ltd.to implement more effective service marketing strategy in the future,so as to enhance its market competitiveness...