Innovative Research On Dynamic Poster Design In The Era Of Digital Media

The age of digital media has overturned the way people get information.The dynamic poster is moving towards a new form with digital media as the carrier,moving from static transmission to dynamic communication.Dynamic poster,with its comprehensiveness,interactivity,strong sense of scene and strong information carrying capacity,strengthens the interactive experience and the situational visual experience.Innovation becomes the key to dynamic poster design.Taking digital media technology as the main technical representative,dynamic poster gradually turns to multi-dimensional interactive design,which requires innovation in creation technology,creation approach,creativity and application.Such multi-dimensional dynamic poster design is more suitable for the development of digital media era.Therefore,it is necessary for us to make future poster design more distinctive through innovative research on dynamic poster design in the digital media era.This topic focuses on the innovative research of dynamic poster design in the digital media era.Through consulting relevant literature and collecting excellent cases of dynamic poster design at home and abroad for analysis and comparison,the differences between dynamic poster design and traditional poster design are discussed.This paper focuses on the innovation of dynamic poster design,and puts forward the idea that the innovation of poster in the digital media era should take into account the visual expression,innovative methods,interactive application experience,and actively meet the needs of the public in the digital media era.Through the analysis of the relationship between digital media and poster innovation,and the in-depth study of dynamic poster design principles,innovative forms,innovative ways and innovative applications,finally put forward the development trend of dynamic poster in the era of digital media and dynamic poster design issues need to pay attention to.It is concluded that poster design in the digital media era should break the traditional way of design and display,stimulate creative thinking,expand the exploration space of dynamic poster design,and present the dynamic poster to the public in a more suitable form in the digital media era.