Research On The Value Evaluation Method Of Theme Park Cultural Tourism Enterprises

According to research,from 2019,China’s per capita GDP exceeds US $ 10,000,which means that residents’ cultural and entertainment consumption has entered a period of rapid growth,and theme parks and cultural tourism industries have ushered in their own spring.With the increasing listing and merger and acquisition requirements of theme park cultural tourism enterprises,in-depth research and accurate assessment of the evaluation object of theme park cultural tourism enterprises is the only way to regulate the market and promote the healthy development of the industry.According to the unique nature of the industry,explore its value characteristics,so as to study its applicable assessment methods,which can provide reference for the future practical work of the theme park cultural tourism industry.This article summarizes and refines the value characteristics of the theme park cultural tourism industry.Introducing Huaqiang Fang,a company in the industry,as a case,and practice the value evaluation model constructed in this article.This article is divided into five parts:The first part raises questions and points out the necessity of studying the value evaluation of theme park cultural tourism enterprises.It summarizes the research history and status quo of domestic and foreign related enterprise value evaluation and cultural tourism enterprises.It is found that the research on the value evaluation of cultural tourism enterprises and the theme park cultural tourism industry is scarce.Based on the brief description of the industry background in the second part,the third part carried out research on the theory of value evaluation of theme park cultural tourism enterprises.The article analyzes the value influencing factors and industry-specific value characteristics of this type of enterprise,and then studies the three traditional methods and real option methods in terms of application methods,their own characteristics,use limitations,and applicability.In the end,it is concluded that the real option method is more applicable here.The fourth part constructs a value evaluation model for theme park cultural tourism enterprises.In the fifth part,based on the conclusions of theoretical research,Huaqiang Fangte was taken as an example for case demonstration.In this evaluation,the enterprise value is divided into two parts:corporate entity value and corporate real option value.The discounted cash flow model and B-S model are used for evaluation.The sixth part draws conclusions,summarizes the conclusions and limitations in the research of this article,and proves the applicability of the real option theory in the valuation of theme park cultural tourism enterprises.Suggestions and inspiration.This article adopts case analysis method and literature data method.The main innovations are reflected in the attention to emerging industries and the application research of real option method.