Research On The Construction And Interaction Of Symbols In "earth-flavored Culture"

With the development of network technology,a series of new cultural phenomena have appeared.The culture of local flavor is a phenomenon of network subculture rising in recent years.The local flavor culture is a short video produced by young people in villages and towns,mainly called "shouting wheat","local flavor society shaking" and "local flavor sitcom","local flavor and eating sowing".The local flavor culture is a short video produced by young people in villages and towns,mainly called "shouting wheat","local flavor society shaking" and "local flavor sitcom","local flavor and eating sowing".First of all,based on the symbolic theory of Mead and others,this study explores the construction process of character symbols,content symbols and special symbols in local video.Secondly,based on the theory of dramas by gefman,this study analyzes the interactive performance between the local flavor performers and the theatrical troupe and the audience.The study found that the symbol construction in the soil flavor video has a unique form.In the symbol construction of the earth flavor video,dress,action and so on can be constructed as the pronoun of the local flavor culture.In the construction of the character symbols,the town youth focus on their idealized role,and construct the role of their own spiritual young people / sister,love and friendship.The interaction between performers and spectators is consistent with the theory of Kaufmann’s dramas.That is,the local flavor performers display themselves through various symbols,and other performers form a watch and help system with their performance.The audience also participates in the performance through the way of message,reward and so on.Performers leave the first impression to the audience through home page symbols,clothing symbols,etc.,and manage the impression through music symbols,language symbols,etc.the audience also participates in the planning of the next performance script in the interaction with performers.In this way,an interactive cycle is formed between the performer and the audience,that is: the performer’s self presentation--the audience’s comments and comments participate in the script creation--the performer’s self presentation after modification.However,there are inherent defects in the content culture,such as crudely made content and deviation in value orientation,and the ultimate fate of it is inevitably absorbed by mainstream culture and capital.