Research On The Multi-Governance Model Of Online Live Broadcasting In My Country

The vigorous development of the network live broadcast industry has promoted the integration and reform of various industries,but it has also given rise to many legal and moral problems.Currently,the prevalence of low-brow live broadcast,the proliferation of copyright infringement,platform Unfair competition issues are also increasingly prominent,these have given the development of the network live broadcast industry has buried a deep hidden danger.However,the internet is not a place outside the law.Only by establishing a scientific and efficient governance system of live broadcast,and better regulating the live broadcast behavior,can the order and rules in the real space be integrated into the invisible cyberspace.In this regard,in recent years,China has been constantly in practice for various exploration and reform In legislation,China has issued a number of normative documents,covering all aspects.From the point of view of the type of live broadcast,it covers various fields such as live broadcast of games,live broadcast of shows and live delivery of goods.From the point of view of the main body,it includes both live streaming service providers,it also includes webmasters who work in the live streaming industry and web users who watch live broadcasts.In law enforcement,the departments are constantly adjusting their respective division of powers,and carried out a series of special rectification activities.But in the long run,our country has not yet formed the necessary long-term mechanism,the legislation is scattered and lacks Operability,the various law enforcement bodies have overlapping functions and powers,and the supervisory means are relatively single.In addition,both the industry self-discipline mechanism and the public participation process need to be standardized.Therefore,the author tries to use the methods of empirical research,comparative analysis,literature research and so on from the perspective of multi-governance,through the introduction of a variety of governance subjects,a variety of governance means to standardize the existence of live broadcast chaos in the network This article first carries on the combing to the related concept,elaborated the current network live broadcast profession development present situation and its characteristic,and takes the multi-element co-governance theory as the foundation,analyzes under the multi-element co-govemance frame discusses the governance network live broadcast disorder the superiority.Secondly,through the current governance of China's network live broadcast to an all-round interpretation of the status quo,so as to analyze the government,the internal causes of market failure.Finally,starting from the diversified governing bodies,from the four angles of legislation,law enforcement,industry and public participation,combined with the advanced institutional experience of Western countries,and on the basis of conformng to China's national conditions,this paper puts forward specific optimization countermeasures,in order to better standardize the live broadcast behavior,to achieve the orderly and healthy development of the network live broadcast industry.