Discussion On Brand Value Evaluation Of Chengdu Famous Event City Under The Background Of Building Tianfu Olympic Sports City

With the continuous development of the urban economy,the competition between cities is more and more fierce in various aspects.How to realize the transformation of urban economic structure and how to highlight the core competitiveness of cities should be given a high priority.Through the construction of the city's characteristic brand and its unique public image,the city can enhance its influence worldwide,obtain considerable economic and social benefits,and finally achieve the goal of sustainable development of the city.At the same time,as people's living needs turn to spiritual needs,and the demand for sports is increasing rapidly.Compared with the people's strong desire for sports exercise and the sport-related consumption,it is particularly urgent to solve the practical problems that the sports venues are inadequate in number,and that the quality of current venues is low with limited functions and low effective utilization rate.With the appearance of the sports complex,a new model of the sports industry will be created to improve the single operation mode and limited functions of the sports venues.Besides,the public's demand for sports activities and the utilization of venue resources will be promoted.In this way,these sports venues will become good role modeling in accelerating the upgrading of the sports industry and building a sports city brand for others.Under the background of Tianfu Olympic Sports City,this paper investigated and analyzed the current situation of Chengdu's famous sports cities utilizing literature review,case analysis,questionnaire survey,and expert interview.The discussions of the influence of Tianfu Olympic Sports City in terms of the urban infrastructure construction,the economic construction,the social environment construction,the cultural environment construction and the urban ecological environment construction are verified by constructing an evaluation index system.At the same time,by comparing with the indexes of LA.Live and Huaxi Live-Wukesong,two typical sports complexes in China and abroad,the paper demonstrates the positive significance of sports complex to the brand value evaluation of sports cities.In this paper,through the construction of sports complex,a large-scale sports industry polymer,it can effectively solve the operation problems of the current large-scale stadiums and gymnasiums,which is a new model for the construction of large-scale stadiums and Gymnasiums in the future.The sports complex can actively promote the multi-angle integration development of the urban sports industry and the construction of sports city brands,expand the influence of city brand value,and play a positive role in promoting the development of many aspects of the city.At the same time,the establishment of a city brand will not only have a positive role in promotingthe transformation of urban development and urban marketing but also has an important role in promoting the sustainable and healthy development of the city's Meaning.