A Study On The Subjective Cognition Of Female Drivers' Media Image In Social Media Era

Modern society has prejudice against female drivers,and the media reports on female drivers are mostly negative.This study mainly discusses the female driver's own awareness of the female driver's image created by the media,and the female driver's subjective perception of the female driver's media image.The group background of female drivers is analyzed,and then the media images presented by female drivers are summarized in conjunction with the three female driver news cases that have had a greater impact on the Internet in recent years.The questionnaire survey method was used to study the female driver's subjective perception of the female driver's media image.The emergence of female driver groups and the stigma of the term female driver are the result of various factors.From a macro background,the improvement of domestic car production capacity are the social background in which female driver groups emerge.The number of driving schools in the country continues to increase,and the proportion of car drivers,especially female drivers,which is the social reality reason for the emergence of female driver groups.In addition,although the status of modern women has improved,social discrimination against women has not been eliminated.Based on the analysis of We Chat and Weibo of various media,the female driver who was wronged in the fall of the Chongqing Wanzhou bus in 2018 reflects the public's deep prejudice against female drivers.In 2015,the female driver was beaten on the Chengdu Interchange.In this incident,the media portrayed the image of the female driver's willfulness and ignorance of traffic regulations.The 2019 news report of female drivers in Shangqiu,Henan has further strengthened the negative image of female drivers.In order to study the female driver's cognition of its media image subject,based on the case analysis of the female driver's negative image,a questionnaire survey was used to investigate the female driver.The survey found that they believed that the female drivers on the Internet were negative images.They refused group classification,their identities were ambiguous,and they were aware of the gender discrimination issues in the media,but were habitually spectators.To change the current status of female drivers being stigmatized,it is necessary for all subjects to work together.For female drivers,call on women and female driver groups to awaken and stop being silent divers;for the news media,it is necessary to abandon prejudice and not use the discriminatory word "women drivers" when reporting.Positively guide public opinion;for the general public,news reports should not be randomly guessed,nor should they be personally attacked because of the female identity of the person involved.