Analysis On The Influencing Factors Of Watching Behavior Of Chinese Entertainment Reality Shows

Since the launch of the "Where's Dad" program in 2013,China's entertainment star reality show has achieved unprecedented development,created a viewing miracle,and has largely changed the way people entertain.However,with the development of the Internet,the development of China's entertainment star reality shows is facing many difficulties.The serious homogeneity of the programs,the lack of innovation,and the audience 's aesthetic fatigue have all caused the program 's ratings to decline severely."Entertainment orders" also restricted the development of entertainment reality shows.In this context,how to break through the bottleneck of the development of the program and gain the long-term favor of the audience has become the focus of attention of the producers.This article will deeply analyze the influencing factors of viewers' viewing behaviors and dig their internal connections,and then seek directions for how to produce high-quality programs in the future,and the ratings of entertainment star reality shows,so that program producers can obtain higher investment response rate.From the perspective of the audience,based on the UTAUT model(integrated technology acceptance model)and the specific characteristics of entertainment reality shows,this paper expands the model appropriately and constructs a theoretical model of influencing viewing behavior.In the model,eight variables,including performance expectation,effort expectation,social influence,promotion condition,product factor,perceived interest,satisfaction degree and subjective norm,were taken as latent variables,viewing intention as the mediating variable and viewing behavior as the final explained variable.Based on the classical literature of predecessors and the research content of this paper,a questionnaire was designed.After the data was recovered,several hypotheses were proposed for the model,and the hypotheses were verified one by one by using the structural equation model.The results show that the four dimensions of performance expectation,effort expectation,product factor and satisfaction will indirectly affect the viewing behavior.Promoting the condition and perceiving interest will indirectly or directly affect the viewing behavior.Subjective norms will directly affect viewing behavior;Social influence had no effect on viewing behavior.Based on the above research,this paper puts forward the following four Suggestions for the producers of entertainment reality shows:(2)open up viewing channels and broaden publicity channels;(3)innovate program themes to improve viewing stickiness;(4)upgrade the main lineup and expand the target group.