Research On The Ethics Of Social Media Information Exchange Behavior From The Perspective Of Social Network Theory

The openness and timeliness of the information network determines that while social media based on network communication technology has tremendous social sharing capabilities,it also brings people into a "surveillance society" with a "super panoramic view",which has led to strong concerns about the ethics of social media information.In this study,the author firstly outlines the background and significance of the research.Afterwards,the author compares and analyses the literature on the ethics of social media communication and summaries the current status and shortcomings of previous research in this field.At the same time,the research direction of this paper is clarified by combining the author's own knowledge of social media communication ethics.On this basis,the paper defines the core concepts,including social media and information exchange,and theories on social network theory,information life cycle theory and information exchange ethics.Moreover,this paper discusses the current situation and characteristics of social media information dissemination.And analyses the performance and process of social media information exchange behavior,specifically taking We Chat groups as an example to explore its information exchange behavior.The focus is on identifying the concrete manifestations of ethical issues in social media information exchange through case studies,while combining knowledge from multiple disciplines such as journalism and communication,sociology,ethics,philosophy and law,to demonstrate the possible effects and consequences of ethical issues in social media information exchange for users,society and humanity.In a logical line from phenomenon to essence,the causes of ethical problems in social media information exchange are analysed firstly,and a systematic analysis of the direct and underlying causes of the occurrence of risks is carried out using a theoretical and practical approach.This includes the lack of clarity in the delineation of privacy and power and responsibility boundaries,the uncertainty of accountability and ethical mechanisms,the unpredictability of information exchange behavior,and the lack of media literacy among users.The attribution analysis enhances the depth of this paper's research and provides a theoretical source for subsequent countermeasure research.Finally,this paper proposes ethical management measures for social media communication behavior in the context of social network theory,including the creation of a well social platform environment,the construction of relevant laws,regulations and administrative systems,and the enhancement of social media users' basic literacy.It is expected that this study will provide reference and support for the governance of current social media information exchange behavior.