Media Image Value And Optimization Of Cultural Variety Show Hosts

In recent years,in the face of China's rapid development of consumer iteration of the variety market,cultural variety shows like a "clear stream" spread on the screen,creating a new landscape of variety shows,but also become the major media "favorite." Especially in the cultural variety show,its host's media image greatly affects the broadcast effect and the state of the cultural program.The media image of the host has a strong credibility and influence,and plays a vital and positive role in guiding the value of tv viewers,which is worth digging deeply.Dong Qing is a well-known host of the Central Radio and Television Station,and the programs he hosts are popular with the public.In particular,"China Poetry Conference" "Long Readers" "China in the Story" three cultural variety shows broadcast,"Dong Qing" the name has been closely linked with cultural variety programs.Dong Qing's dignified atmosphere,knowledge and elegance of the media image deeply in the hearts of the people,won the majority of the audience's favor and recognition.Therefore,it is effective to select Dong Qing as a sample for the study of the media image value of cultural variety show hosts.With the help of the theoretical framework of "Media Image Science ",this paper deeply analyzes the value of the media image of the cultural variety show host through the host Dong Qing's hosting case in the cultural variety show.Look for reference and give more cultural variety show host group clear optimization path.The full text is divided into five parts: the first part is an introduction,expounding its research background,significance,specific content and methods,summarizing the academic community on the cultural variety show host and media image and other aspects of the current situation.The second part combs the general overview of the media image of the cultural variety show host,including the decision of the media image and the host's media image concept,and Dong Qing's presentation of the media image in the cultural variety show.This thesis aims to provide some reference value to the research of the cultural variety show host in academic circles,to give birth to the new purpose of audience media consumption,and to contribute to the innovative practice of cultural variety show.