A Study On Parents' Behavior Of Sharenting In Wechat Moments

Digital technology has reconstructed people's daily life,and the popularization of social media expands interpersonal communication from real life to cyberspace.With its convenient operation and diverse functions,We Chat has become a new field for people to express themselves.In this context,the behavior of sharenting is common to be seen in We Chat Moments.The behavior of sharing information like "sharing selfies","sharing food" and "sharing love" in We Chat Moments,have gradually triggered the exploration of scholars.However,"sharenting",as a media behavior which has become a topic of conversation on the Internet,has not received much attention from the field of communication.Compared with other behaviors of sharing,sharenting puts children at risk from the Internet.For the above reasons,this paper focuses on the behavior of "sharenting" in We Chat moments by parents,By the ways of questionnaire survey,in-depth interviews,participatory observation and other methods,we can understand the characteristics of the behavior “ sharenting ” in We Chat moments,and reveal the behavior of psychological motivation,analysis sharenting behavior problems and put forward the corresponding specification.According to the study,the frequency of parents Posting their children on wechat moments is negatively correlated with the age of children,and mothers are more enthusiastic about sharenting than fathers.Parents not only use wechat moments to release information,but also use nicknames,profile pictures and the interfaces in wechat moments to disclose information through multiple channels.Visual and scene-oriented information presentation is most favored by parents.The content type of sharenting is related to the growth cycle of children and individual differences between parents,and its content reflects the characteristics of parents' parenting life and way to a certain extent.Study found that sharenting the parents of recording children's life,exchange experience "functional requirements",meet the emotional expression of parenting life "needs",to satisfy the maintaining relationships,seeking group sense of belonging "social integration" demand,also meet the present ideal self,seeking self-identity "personal integration demand".At the same time,parents' behavior of "sharenting" in wechat moments also causes problems such as "insufficient privacy protection damages children's rights and interests","addiction to sharenting breaks down social value","overlapping and confusion of situations leads to role conflict",and "stimulating the psychology of keeping up with the Joneses induces parenting anxiety".To solve these problems,it is an important measure to strengthen media literacy education for parents.To be specific,measures can be taken to regulate parents' privacy protection awareness and skills when they use online media,follow the "moderation principle" of online communication,adopt the strategy of "isolating the audience",and examine the "mimicry" of online space.