Research On Mengxiu Township Enterprise Owner’s Business Environment Perception From The Perspective Of Intangible Cultural Heritage Protection,Wushen Banner

As an intangible cultural heritage,Mongolian embroidery is an important way to record and express Mongolian culture,and Mongolian embroidery township enterprises are an important carrier for its inheritance and protection.At present,there are more studies on intangible cultural heritage,but less attention is paid to the business environment of Mongolian embroidery township enterprises.In view of this,from the perspective of intangible cultural heritage protection,this paper studies the business environment of Mongolian embroidery township enterprises and puts forward corresponding suggestions,which has certain theoretical and practical significance.By combing the research progress of township enterprise management,intangible cultural heritage protection,Mongolian embroidery at home and abroad,and based on the enterprise business environment theory,corporate social responsibility theory and cultural consciousness theory,this paper takes the Mongolian embroidery business owners as the research object,through the design of questionnaires and field research,and with the help of SPSS20.0 software,makes a statistical analysis of their business environment.The conclusions are as follows:(1)The analysis of the perception of the owners of Mongolian embroidery township enterprises in Wushen Banner on the operating environment of Mongolian embroidery township enterprises shows that the overall perception of the owners of Mongolian embroidery township enterprises on the operating environment and intangible cultural heritage protection is good,of which the best perception is the internal environment of enterprise operation and the intangible cultural heritage protection environment of Mongolian embroidery,and the lower perception is the macro and micro environment of enterprise operation.(2)The owner’s demographic statistical characteristics and basic business conditions of Mongolian embroidery township enterprises in Wushen Banner can have a significant impact on their business environment and perception of intangible cultural heritage protection.Through the difference analysis,it is found that there are significant differences between the five factors,such as whether the owner is a local,the owner’s age,education level,annual operating profit,and the satisfaction of operating conditions,and their perception of the operating environment of mengxiu township enterprises and intangible cultural heritage protection.(3)There is a significant positive correlation between the business environment of Mongolian embroidery enterprises and the perception of Mongolian embroidery intangible cultural heritage protection;Among them,there is a significant positive correlation between the owners’ perceptions of the macro business environment,micro business environment and internal business environment of mengxiu township enterprises.In view of the above research results,this paper proposes that:create a business environment and intangible cultural heritage protection atmosphere for Mongolian embroidery township enterprises,establish and improve scientific mechanisms and platforms;Encourage innovation of Mongolian embroidery intangible cultural heritage tourism products,enhance cultural connotation,create characteristic brands and other countermeasures and suggestions.