Research On Ceramic Flower Design Of Changsha Kiln Based On Empathy Design Theory

At present,the state pays more and more attention to the protection and inheritance of intangible cultural heritage.To protect and inherit the traditional ceramic culture,we should not only inherit the handed down pottery making skills,but also excavate and integrate resources from the traditional skills,so as to provide inspiration for the innovation of contemporary ceramic products.At present,the research on Changsha kiln mainly focuses on the culture,historical change,decorative art,pottery making technology and utensil evaluation of Changsha kiln.There are few special design theories to combine it with ceramic product design,and the flower product design of Changsha kiln ignores the sensory design angle in user experience.This topic aims to be based on the concept of modern product design,introduce empathic design theory,analyze the characteristics of user experience from the perspective of perceptual design,and explore the laws and methods of innovative design of traditional handicraft products,so as to improve the scientificity of product design and the effectiveness of intangible cultural heritage handicraft culture inheritance.Taking the primary user group of Changsha kiln as the main research object,this paper explores the empathy method in the flower utensils of Changsha kiln.Firstly,through the methods of literature research,field investigation and induction,this paper studies the concept,evolution,principles,processes and methods of empathy theory,and expounds the value of empathy design theory in product design from the four aspects of form empathy,material empathy,color empathy and user experience,which lays a theoretical foundation for the subsequent theoretical model construction of Changsha kiln flower design;Secondly,it summarizes the cultural value and artistic characteristics of Changsha kiln,demonstrates the necessity of quoting empathy design theory by combing the emotional coincidence between Changsha kiln flower ware and empathy theory and analyzing the current problems in Changsha kiln flower ware market,then summarizes the empathy theoretical value of Changsha kiln flower ware,and establishes the empathy design theoretical model of Changsha kiln flower ware,Clarify the specific ways of empathic design of ceramic flower ware in Changsha kiln;Finally,the empathy method from observation to interaction and then to immersion in the empathy theoretical model(empathy observation,empathy detection,user interview,empathy map and immersive experience)is used to mine the real needs of users,summarize and sort out the analyzed user needs into the user needs of instinct layer,behavior layer and reflection layer,and then convert the user needs into the design direction of flower utensils,This paper constructs the design elements of Changsha kiln ceramic flower ware in five aspects:culture,function,color,modeling and packaging,carries out the design practice of flower ware,and verifies its theoretical model.The research shows that:(1)using empathy design theory to explore the hidden needs of users can find a specific entry point for the design direction of Changsha kiln flower ware.(2)The appearance of ceramic flower based on user experience has aesthetic value,which enables users to produce sensory pleasure and achieve aesthetic empathy;(3)Ceramic flower ware has a pleasant use experience to achieve the empathy of use and experience function;(4)Flower utensils convey culture,emotion and meaning,bring lasting touching and emotional resonance deep into the hearts of the people,and achieve cultural empathy;(5)The combination of empathic design theory and flower design is conducive to improve the purchase rate of ceramic flower products with traditional regional cultural characteristics,and promote the inheritance and innovation of traditional handicraft culture.