Research On Green Supply Chain Cooperation Strategy Under Different Pricing Order

With the rapid development of economic globalization,people are becoming more aware of the need to protect the environment while maintaining rapid economic growth.As a result,countries have issued a series of policies to promote green economic development,green construction,and enterprise green development.Consumers have also modified their consumption habits,paying greater attention to green consumption.With the growing number of green consumers,green development is becoming increasingly important,as a result,green supply chain enterprises should actively respond to The Times’ theme of green development,continue to strengthen exchanges and cooperation between upstream and downstream,strengthen the development of the green supply chain team,improve product green degree,green technology innovation,and the introduction of green products.As can be observed,green supply chain development is a common expectation of the government,consumers,and supply chain businesses,and it is critical for supply chain businesses to seek green development through collaboration.The green supply chain is introduced into this research,and the cooperative strategy between producers and merchants with competitive relationships is investigated.Specifically,first consider the pricing and pricing two pricing orders at the same time,investigate the green supply chain under the pricing and pricing two pricing orders at the same time,without cooperation,the upstream manufacturers and downstream green product retailers cooperation,the upstream manufacturers and downstream the optimal decision when ordinary products retailers cooperation,the influence of competition intensity and green cost input coefficient on optimal choice making is investigated for the three types of cooperation in the state of optimal decision.Second,in the same cooperative state,a comparison of green supply chain decisions in various pricing orders is conducted.The impact of competition intensity and customer preference for green products on the differences in choice factors in different pricing orders is investigated.The impact of price order on green supply chain decision-making is investigated.(1)When the pricing order is the same but the cooperation status is different,cooperation between the upstream and downstream of the green supply chain is more favorable to the overall development of the green supply chain,and product greenness and overall benefits of the green supply chain are improved when compared to those who do not cooperate,indicating the effectiveness of the green supply chain’s cooperation strategy.The greenness of products,the benefits of cooperation alliances,and the total benefits of a green supply chain between upstream manufacturers and downstream green product retailers are higher than those between upstream manufacturers and downstream common product retailers under either sequential or simultaneous pricing,and the greater the intensity of competition,the more obvious the gap.The revenue of the non-cooperative retailer will be harmed regardless of which retailer the upstream manufacturer collaborates with,however when the green input cost coefficient is little or the competition intensity is high,the revenue of the non-cooperative retailer will not be harmed.(2)When working conditions are the same,the order price is not at the same time,the alliance’s income is always higher under successively pricing,but the green supply chain total revenue and earnings not partner is higher under the pricing at the same time,and increases with the intensity of competition,the increase of green demand and consumer preferences,the order of pricing different impact on the decision variables will increase;When there is no cooperation and if there is no cooperation,the order of pricing different impact on the decision variables will increase;When there is no cooperation and The greenness of products is the same when upstream retailers collaborate with downstream sellers of green products.