| Chinese people have a tradition of hospitality,and since ancient times there is a saying that "no wine can’t be a meal".In many occasions,drinking has become an important part of social activities.Therefore,there are no beverage can replace the status of baijiu in China.Besides,baijiu has always had a large number of consumers and a stable demand in the domestic market."Grape and Wine Luminous Cup",Chinese people have always paid attention to the matching of wine and utensils.As the material carrier of wine and the witness of the development of wine culture,wine vessel not only plays an important role as a bridge between producers and consumers,but also is the only way for the commercialization of products,as well as the way for business operators to shape their own brand image to gain more profits.However,many companies rely too much on wine packaging to promote wine sales,ignoring the ecologically sustainable development of products,causing many serious problems such as excessive packaging,extravagance and waste,difficulty in recycling and environmental pollution.In order to solve the above problems,the thesis attempts to combine the ecological design concept with liquor utensils,and study the ecological principles and methods of liquor utensil design.At present,the research on the design of liquor utensils is more focused on history,form,ethnicity,culture,etc.,and less attention is paid to ecological design.The first chapter discusses the background of the topic selection,the research status at home and abroad,the research significance,the research content and method;the second chapter discusses the ecological design theory,the related theory of liquor utensils,and the guiding significance and value of ecological design to the design of liquor utensils.Research;the third chapter understands the design dilemma of liquor appliances by means of on-the-spot investigation,user interviews,and questionnaire surveys,and analyzes from the aspects of color application,shape design,material selection,etc.,and summarizes user needs by combining interviews and questionnaires.The cycle evaluation method and the target map method are used to analyze the existing problems in the design of liquor utensils;the fourth chapter puts forward the principles of ecological design of liquor utensils with environmentally friendly materials,simple shapes and reasonable processes under the background of the previous research,highlighting the systematic design.,The method of ecological design of liquor utensils with diversified functions and intelligent ecologicalization;Chapter 5 uses ecological design concept to design practice part for a liquor enterprise in Sichuan,and verifies the design strategy of liquor utensils based on ecological design above through design practice.The main point of the article is that modern design should not only pursue economic benefits,but also pay more attention to the ecological environment issues.Thus,excessive packaging should be avoided,and designers are supposed to design liquor utensils that conform to the connotation of ecological design while paying attention to the ecology,sustainability and culture of its products.It is hoped that the research on this topic can provide some theoretical references for researchers in other related fields. |