Research On Application Of Experience Design In Meal Replacement Food Packaging

As a group with special needs,weight-loss people have attracted extensive attention at home and abroad because of the increasing trend year by year.Substitute meals because of the characteristics of low fat satiety,loved by people who lose weight.The number of meal replacement consumers is also increasing day by day.However,as a medium of communication between food and users,meal replacement food packaging does not reflect its unique functional attributes in the packaging,and the special needs of users are not fully paid attention to.Experiential design has the characteristics of breaking stereotypes,enhancing emotional experience and improving repurchase rate.Based on theoretical research and assisted by field investigation and questionnaire survey,this paper finally carried out design practice and carried out the application research of experiential design in meal replacement food packaging.In the theoretical research,the domestic and foreign meal replacement food market was investigated and analyzed to understand the current market dynamics and find a more targeted breakthrough for packaging design.Firstly,the experiential packaging design of food was summarized,and the relevant cases of meal replacement food packaging design were collected,sorted out and compared,and the methods and principles of experiential design applied in meal replacement food packaging were summarized.Conduct research on meal replacement food packaging in the current market to understand the prevailing problems of meal replacement packaging in the current market.Through the questionnaire survey on consumer demand for better understanding of the target population,summed up the consumers in different scenarios,the demand on different time points,find innovative design,through the actual demand by suitable for visual design and structure design of packaging experience,make packaging design can better meet the demand of users,Let consumers feel more human care,experience the fun of meal replacement food.In this paper,the brand packaging of meal replacement food has carried out a more comprehensive design practice,under the guidance of the theory of the scheme design,explore the innovative design of meal replacement food brand packaging.This topic hopes to provide some reference for the application of experience design in the brand packaging design of meal replacement food.