Research On Profitability And Improvement Strategies Of JD Cement Compan

Entering the new era,China’s infrastructure industry has maintained the momentum of rapid development.Cement as the raw material of infrastructure industry,market demand is strong.With the introduction and implementation of anti-monopoly regulation and other laws and policies,it is conducive to the control of production capacity,the realization of dynamic balance between supply and demand and a fair market competition environment.But in recent years,due to increasingly strict environmental policies and rising labor and raw material costs,the development of the cement industry has been restricted.According to the National Bureau of Statistics,China’s cement output in 2021 was 2.363 billion tons,down 1.2 percent year-on-year.In the future,the pressure of environmental protection will increase rather than decrease.Policies such as "normalizing off-peak production","peaking carbon" and "power rationing" will continue to exert a restraining effect on cement production.Under multiple pressures,cement enterprises how to maintain sufficient competitive strength,to achieve lasting and stable profitability,become the cement industry enterprises need to face the problem.Profitability plays a decisive role in the development of a company.A detailed analysis of the company’s profitability,early detection of problems and the adoption of corresponding measures can enable the company to flexibly respond to the rapidly changing market,improve the company’s profitability,and enable the company to achieve long-term stable operation and sustainable development.Dupont analysis is the most widely used method to evaluate the profitability of a company.Dupont analysis system can use internally related financial analysis index data to conduct a comprehensive financial evaluation of the studied company,which is conducive to indepth analysis of the profitability of the studied company,not only can a more comprehensive understanding of the operation and profitability of JD Cement Company,It can also help managers to point out the direction in the optimization of business structure,the management of financial structure and the formulation of business strategy.This thesis,the author chose the JD cement company as the main research object,comprehensive so far the research status at home and abroad,using the du pont analysis method of theory knowledge,according to JD cement company 2016 year to 2020 year financial index data is analyzed,with the opening of the net assets yield emphasis for research,through the associated indicators data internal contact,Combined with multiple index data,comprehensive analysis and evaluation of the profitability of the company’s in many ways,so as to find JD cement company in daily management,strategic decision-making,internal management,and other aspects of find the direction which improve profitability and to put forward the strategies of the targeted,practical,so as to help enterprises to upgrade and improve profitability,At the same time for other enterprises to provide improved ideas and methods for reference.On the one hand,the research of this thesis expands the application of Du Pont analysis system in cement industry and provides useful reference for the improvement of profitability of the whole industry by studying representative enterprises.On the other hand,it closely follows national policies and takes problems as a guide.The research on how to effectively improve the profitability of cement industry under the new situation,new background and upstream and downstream constraints of the industry provides reference for other researchers.This thesis is divided into seven chapters.The first chapter expounds the background,present situation,significance and methods of the research.The second chapter,as the basic concept of the thesis,expounds the basic theory of profitability analysis and dupont analysis system.The third chapter analyzes the profitability of Jd Cement Company through the general analysis of the company’s current situation and business model.The Fourth Chapter Compares the Du Pont Analysis Index of Jd Cement Company and the profit index of JD CEMENT WITH SF cement and HX cement,draw the conclusion of JD Cement Company’s Profitability Du Pont Analysis.The fifth chapter finds the problems in the operation of JD Cement Company according to the above research conclusion,and finds the restrictive factors to further improve the profitability of JD cement company.The sixth chapter puts forward the targeted,implementable and easy-to-operate promotion strategy according to the factors that restrict the JD cement profitability promotion.Finally,the seventh chapter summarizes the research conclusion of the whole paper,and makes a prospect for the future research.