Research On The Impact Of Green Innovation Strategy Of Chinese Enterprises On Performance

Environmental problems affect the quality and effect of social and economic development.How to balance the relationship between the environment and social and economic development and achieve green and sustainable development is an urgent problem to be solved.As the main body of social and economic development,enterprises are responsible for the green transformation of the economy.Under the increasingly competitive market environment,in order to enhance their competitive advantages,they need to adhere to the concepts of technological innovation and low-carbon development,and focus on improving green innovation capabilities.In the context of low-carbon sustainable development,it is of great theoretical and practical significance to explore the impact of green innovation strategies on enterprise development and performance.This paper studies the impact of corporate green innovation strategy on performance,and studies the impact of corporate green innovation strategy on performance according to the idea of "motivation-influence-effect".The thesis analyzes the relevant theories and literatures on corporate green innovation strategy and performance,and conducts empirical research on the impact of corporate green innovation strategy on performance.different characteristics exhibited.Firstly,the paper constructs the structural equation research model of green innovation strategy,corporate financial performance and environmental performance,and combines the characteristics of Chinese enterprises to analyze and construct the evaluation indicators of corporate green innovation strategy,corporate financial performance and environmental performance.Empirical analysis and testing of the data of listed companies.Secondly,this paper conducts multicollinearity test,model fitting analysis,path coefficient analysis and mediation effect analysis on the structural equation model,and studies the impact and implementation path of corporate green innovation strategy on performance.In order to explore whether the performance impact of corporate green innovation strategy is affected by the structure of corporate property rights,the paper further analyzes the different impacts and performance of companies under the background of different property rights.Finally,according to the empirical results,it puts forward suggestions for improving the green innovation strategy that can effectively improve the performance of enterprises from the two levels of enterprise and supervision strengthen the supervision of environmental performance.The research results show that the green innovation strategy of Chinese enterprises has a significant positive impact on the financial performance of the enterprise.The green innovation strategy of the enterprise can not only improve the environmental performance of the enterprise,but also improve the financial performance of the enterprise by improving the environmental performance.There is an intermediary transmission effect between innovation strategy and corporate financial performance.The implementation of corporate green innovation strategy affects corporate environmental performance,which in turn promotes corporate environmental performance to affect corporate financial performance.For enterprises with different property rights,compared with state-owned enterprises,the implementation of green innovation strategies by non-state-owned enterprises has a higher degree of impact on corporate financial performance and environmental performance.This paper focuses on the implementation of corporate green innovation strategies,and explores the impact of green innovation strategies on corporate financial performance.The research has certain reference value for the formulation and practice of corporate green innovation strategies.