Research On Measuring The Financial Competitiveness Level Of JM Company

With the increasing awareness of environmental protection and the promotion of various government policies towards the environmental protection industry,the industry has achieved rapid development and further expanded in scale.However,with the sweeping trend of "deleveraging" and the impact of economic downturn,environmental protection enterprises are deeply trapped in a debt crisis,making financing more difficult.In this"survival of the fittest" reshuffle,some enterprises have exited in a bleak manner,and environmental protection enterprises have entered the stage of upgrading and transformation.Competition has become increasingly fierce.In order to help enterprises better stand out in competition,it is particularly important to measure the financial competitiveness level of environmental protection enterprises.As a leading enterprise in the field of membrane technology segmentation in the environmental protection industry,JM Company has been facing increasingly severe competitive environments and consecutive losses in recent years.There have been endless doubts from the outside world about its financial competitiveness level.Conducting research on its financial competitiveness level can not only analyze the financial competitiveness gap between JM Company and other companies in the same industry,but also identify the factors that restrict JM Company’s financial competitiveness improvement,Thus,relevant suggestions are proposed to help enhance its financial competitiveness and achieve sustainable development.Firstly,the article summarizes and organizes domestic and foreign literature related to financial competitiveness,defines concepts such as enterprise competitiveness and financial competitiveness,and elaborates on the theoretical basis of this article;Secondly,the development overview of the environmental protection industry and JM Company was reviewed,and the competitive situation of the industry,as well as the competitive environment and financial overview of JM Company were analyzed;Next,based on the actual situation of JM Company and combined with the characteristics of the environmental protection industry,such as high capital demand and high technical barriers,6 elements and 18 measurement indicators were selected,including profitability,debt repayment,development,cash flow,operation and innovation ability,to construct the financial competitiveness level measurement system of JM Company.The comprehensive measurement function of financial competitiveness was obtained by combining factor analysis and entropy weight method,Thus,the comprehensive score of JM Company’s financial competitiveness can be calculated.Through comparative analysis of the same industry,it was found that JM Company’s financial competitiveness in the industry is not ideal,and its competitive advantage is weak.It is urgent to make corresponding adjustments to enhance its competitive advantage.Meanwhile,through the analysis of the trend of changes in financial competitiveness,it was found that JM Company’s financial competitiveness has shown a downward trend in recent years.The improvement of financial competitiveness has problems such as poor profitability,excessive accounts receivable,and high pressure on fund operation.Finally,based on the problems encountered by JM Company,relevant suggestions were put forward,aiming to provide reference and inspiration for environmental protection enterprises that are striving to improve their financial competitiveness and achieve sustainable development in the environmental protection segment.