Innovative Application Of Traditional Weixian Paper-cutting Elements In Tourism Cultural And Creative Desig

With the rapid development of Chinese cities,the tourism industry is showing a steady upward trend,and tourism and leisure have become a common way of life for people to entertain and relax.People are investing more and more in tourism expenditure.As an important source of income for the tourism industry,tourism cultural and creative products have also been booming in recent years.To excavate the cultural connotation of the tourist city and assign it to the design of tourism cultural creation,in order to improve the cultural soft power of the tourist city,this article has launched a series of exploration and research on this issue.Yu County has a long history and unique style of paper-cutting,which is a typical Chinese traditional folk culture.The graphics,themes,colors and meanings of Yuxian paper-cutting have high social and artistic value.This article combines traditional Yuxian paper-cut elements with tourism cultural and creative design,carries out innovative applications,analyzes and explores the application of folk cultural visual elements in tourism design,and summarizes the design principles of tourism cultural and creative design for paper-cut art;innovation through content theme,Re-creation of graphic elements,continued use of colors,refined and innovative application of traditional Yuxian paper-cut elements,and created a set of tourism cultural and creative designs with traditional Yuxian paper-cut elements.In the development of tourism cultural and creative design,we should not only pay attention to the application of traditional Yuxian paper-cut elements and symbols,but also give full play to the initiative of the aesthetic requirements of the times,so that Yuxian paper-cutting can enter modern life on the basis of maintaining the original characteristics and highlight the artistic characteristics.,To achieve interesting and story,but also aesthetic and cultural.To empower traditional Chinese culture and explore feasible ideas for the development of tourism cultural and creative design.The organic combination of Yuxian paper-cutting and tourism cultural and creative design has increased the brand value of regional culture,promoted the economic and cultural development of Zhangjiakou City,Hebei Province,aroused public recognition of Chinese traditional folk culture,and empowered Chinese culture.