Study On Intelligence-based Children’s Food Packaging Design

With the development space of children’s consumption market expanding day by day,the heat of "children’s economy" is increasing day by day,and the competition of children’s food industry is in full swing.In order to occupy more market share in children’s food consumption market,children’s food businesses began to put more research and development and technological innovation funds into the packaging design.By discussing the research background,purpose and significance of educational children’s food packaging as well as the research status at home and abroad,this paper leads to the research content and research methods of educational children’s food packaging design.Secondly,it summarizes the relevant theories of educational children’s food packaging design.Clear the concept of "puzzle" design and the use of color,pattern,modeling and other visual elements in the design strategy of puzzle children’s food packaging,at the same time to puzzle children’s food packaging design audience positioning,design objectives and the path of design were elaborated and analyzed,explore the future development direction of the function and form of puzzle children’s food packaging design.Then,from the three aspects of children’s physical and mental development characteristics,thinking development characteristics,learning ability development characteristics,based on perceptual operational stage and pre-operational stage comprehensive cognitive mobilization,the design strategy of intellectual children’s food packaging was explored.The feasibility of educational children’s food packaging design practice under the guidance of children’s behavioral ability in specific operational stage;Based on the logic ability construction of children in formal operation stage,the specific strategy of educational children’s food packaging design was proposed.Finally,the paper puts forward the design scheme of "Er ’er" children’s food packaging with intellectual attributes.After the design positioning and conception of "Er ’er" children’s food packaging from the aspects of brand image,target consumers,packaging visual elements,packaging structure and so on,the design practice of "Er ’er" children’s food packaging is carried out.Educational children’s food packaging design is a design practice based on the perspective of children,guided by children’s emotional needs,in-depth research and exploration of children’s food packaging design in a variety of forms,to further enhance the value of children’s food packaging.Educational children’s food packaging design enables children to get a variety of sensory experience when opening the packaging,increases the emotional connection between products and children,and promotes the rapid development of children’s sensory perception system.According to Jean Piaget’s theory of children’s cognitive development,children at different stages of development show cognitive development characteristics corresponding to their age.Educational children’s food packaging design meets the psychological needs and aesthetic needs of children in different stages of development.The purposeful packaging design for children in each stage of development is conducive to promoting the improvement of children’s thinking ability,spatial imagination,judgment,logical reasoning ability and other aspects.