Research On Optimization Of Guitar Product Marketing Strategy Of K Musical Instrument Company

With the development of China’s economy,the scale of China’s musical instrument industry has also maintained a high growth rate.At present,China has taken the lead in the world in terms of both the technology of musical instrument manufacturing and the scale of musical instrument consumption market.Many large brands of foreign musical instruments have entered the Chinese market through the instrument dealer system dominated by small and medium-sized enterprises.Currently,small and medium-sized enterprises in the musical instrument industry generally lack scientific marketing strategies,and the marketing strategies formulated previously are often not suitable for the development status of the entire industry.Therefore,it is very important to analyze and summarize the marketing strategies of small and medium-sized enterprises in the musical instrument industry and find out the corresponding marketing strategy optimization plan.K Musical Instrument Company is an excellent enterprise in the musical instrument industry among many private enterprises.The marketing strategies used and achievements achieved in recent years represent the marketing status of many private musical instrument enterprises.The research on the marketing strategy of the guitar products of K Musical Instrument Company can not only help K Musical Instrument Company summarize its own marketing strategy,find out marketing problems in time,and propose effective solutions for improvement,but also provide a reference for many private enterprises,especially business-oriented enterprises.This paper takes the marketing of guitar products of K Musical Instrument Company as the research object,uses the relevant marketing theories,and studies its marketing strategies in the context of raising,analyzing and solving problems according to the current situation of research.Mainly based on the 4P marketing theory and consumer psychology and behavior theory,taking the company’s existing marketing strategy as the main line of research,collecting and sorting out the marketing methods and data of K Musical Instrument Company’s guitar products,conducting a questionnaire survey on potential guitar buyers,and in-depth understanding of the company’s marketing strategy through interviews with senior executives.So as to analyze the problems existing in the current company’s marketing strategy and make targeted optimization research.It is expected to make corresponding optimization measures for the guitar product marketing strategy of K Musical Instrument Company,and also provide reference and reference for other musical instrument companies to optimize their marketing strategies,promote the development of China’s musical instrument industry,and enhance the international competitiveness of domestic musical instrument products and brands.The research in this paper can also help k Musical Instrument Company to better improve the marketing strategy of guitar products and continue to maintain a leading position in the domestic musical instrument industry.