Research On The Development Strategy For Jilin Province Cha Ngning Automotive Material Supply Chain Co.,Ltd.

With the globalization of the world economy,the modernization of information technology and the continuous innovation of enterprise management ideas,the competition mode of the automobile industry has also taken an unusual turn.In the past,the competition between enterprises was a fierce competition,but today,the focus of competition has shifted from the enterprise to the supply chain competition.Jilin Province Changning Automotive Material Supply Chain Co.,Ltd.has been deeply engaged in the automotive industry for more than 20 years,integrating logistics and other related services in the supply chain to form an automotive material supply chain service enterprise.It has rich experience in the automotive material supply chain industry,and gradually builds its competitive advantage in the enterprise supply chain.From 2019 to 2022,the entire supply chain of the automobile industry was threatened by the impact of the global novel coronavirus pandemic,and the main reason was that the supply chain was broken.Only the normal operation of supply chain can ensure the normal operation of production.Therefore,for the professional supply chain enterprises such as Jilin Province Changning Automotive Material Supply Chain Co.,LTD.,facing the external uncertainties,the company’s development strategy should be adjusted appropriately.This paper conducts an in-depth study on the company’s development strategy.This paper aims to deeply explore the development status of Jilin Province Changning Automotive Material Supply Chain Co.,LTD.,and analyze from the aspects of business development layout,internal organization structure,internal management norms and industry influence,so as to find problems and provide effective solutions.Through PEST analysis tool,the external macro environment of Jilin Province Changning Automotive Material Supply Chain Co.,Ltd.is deeply explored from the four aspects of politics,economy,social culture and technology,and the Porter’s five Forces model is used to analyze the industry and competitors,in order to find the opportunities and challenges it faces.At the same time,EFE matrix is used to conduct quantitative analysis of key external factors.In order to better grasp the development trend of enterprises.Through the study of the internal environment of Jilin Changning Automotive Material Supply Chain Co.,LTD.,we can deeply understand the advantages and defects of the enterprise from resources,ability and operation and other aspects,and use IFE matrix to conduct quantitative research on important factors,in order to better grasp the development trend of the enterprise.Through SWOT analysis matrix,we can accurately identify market prospects,social demands,national policies,emerging new forces and strict safety supervision opportunities of Jilin Changning Automotive Material Supply Chain Co.,LTD.;Risks such as fierce industry competition,high industry requirements,cost reduction pressure,unbalanced product development and service provider status;Enterprise team ability,excellent product resources,professional service level,customer satisfaction and good operation of the company;And the company management talent shortage,imperfect structure,lack of brand building,single product layout and the company system is not perfect and other defects.Through opportunities,risks,advantages and disadvantages,and in combination with its SO growth strategy choice,implement its longitudinal integrated development strategy to promote the development of the company.Through the integration of domestic warehousing and logistics resources,strengthen the company’s national warehousing and logistics network layout;Integrate the upstream and downstream customers of the supply chain with its own supply chain services to form competitive advantages,strengthen the close cooperation between upstream and downstream enterprises on the basis of ensuring its own business,so as to expand its business scope;At the same time,strengthen the professional development of enterprises,through personnel layout,facilities and resources rectification,professional knowledge training to form their own professional competitive advantages and other development strategies.Finally,Jilin Province Changning Automotive Material Supply Chain Co.,Ltd.has defined its development strategic positioning and objectives,and developed four implementation measures in business scope,network layout,strategic cooperation and professional core competitiveness.In order to ensure the smooth implementation of the plan,the company also formulated a series of assurance measures,involving the institutional management system,human resources,capital investment and corporate culture.