Application Of Guizhou Danzhai Miao Batik Pattern In Cultural And Creative Products

As a big country with intangible cultural heritage,China has many rich intangible cultural heritage projects,which inherit their unique cultural genes.Intangible cultural heritage is regarded as a precious wealth of human civilization.However,with the process of modernization,many traditional handicraft culture is gradually lost.In order to connect traditional culture with modern life,cultural and creative products emerge at the historic moment,realizing the synchronous development of culture and business.The organic integration of traditional intangible cultural heritage elements is closely related to the development of cultural and creative industries.Especially its organic integration with cultural creation and design can effectively inject new strength into the development of cultural and creative products,and at the same time promote the innovation and development of traditional intangible cultural heritage elements.With the batik of Miao people in Danzhai,Guizhou,this paper aims to apply theoretical analysis to design practice.This paper discusses the application method of Danzhai Miao batik pattern in the design of cultural and creative products.It includes the following aspects: first,inheritance and protection to extract and redesign batik pattern elements to fully explore their aesthetic value and cultural connotation;second,the establishment of cultural and creative brands for design innovation and integration,such as digital design;third,combining batik techniques to develop cultural and creative products to meet the market demand.Finally,this paper summarizes the application value and significance of Guizhou Danzhai miao batik pattern in the design of cultural and creative products.By combining traditional culture with modern life,creating more artistic and practical cultural and creative products can not only promote cultural inheritance and protection,but also bring new impetus to the local economic development.