Comparative Study Of Dual-Channel Supply Chain Models Under Carbon Trading Mechanism

The continuous development of science and technology has greatly improved the production efficiency of manufacturers,but the climate problem brought about by rapid development has gradually become one of the hotspots that the international community pays attention to.In order to deal with problems such as global warming and ecological environment damage,countries have taken emission reduction measures and formulated carbon emission reduction policies to reduce carbon emissions,such as carbon emission trading,carbon tax,carbon emission permit,etc.Among them,the carbon emission trading mechanism is generally regarded as an effective means to motivate enterprises to reduce carbon emissions.The carbon emission trading mechanism can effectively promote enterprises to save energy and reduce emissions,but how to reduce emissions in order to achieve a balance between economic and environmental benefits has become one of the hot issues that the academic community is very concerned about.Therefore,under the background of the vigorous development of the current low-carbon economy,this paper discusses and analyzes the supply chain emission reduction strategies under the carbon emission trading mechanism,in order to provide decision-making support for the production and operation of related enterprises and further promote the low-carbon sustainable development of my country’s economy.This paper discusses three dual-channel supply chain decision-making models.Under the background of considering factors such as carbon trading price,carbon emission rights constraints,and consumer channel preferences,with the goal of profit maximization,the reverse solution method is used to obtain different decision-making models.The optimal pricing,emission reduction rate and profit return are compared and analyzed,and the optimal equilibrium decision-making under each mode is compared and analyzed.The research content of this paper can be roughly divided into two parts: first,to construct three dual-channel supply chain decision-making models and analyze the correlation between the variables;second,to compare and analyze the optimization found:(1)Compared with the multi-enterprise dual-channel model,the single-enterprise dual-channel model has higher market demand,carbon emission reduction rate and supply chain profits,and lower product sales prices.(2)The emission reduction rate of enterprises is negatively correlated with production costs and carbon emission reduction cost coefficients.Reducing the cost of manufacturers can improve their emission reduction motivation.Manufacturers’ profits,emission reduction rates are all positively correlated with carbon trading prices,and retailers’ profits are negatively correlated with carbon trading prices.(3)When the supply chain dual channel is operated by a single enterprise,the emission reduction rate has nothing to do with consumer channel preference;when it is operated by different enterprises,consumers are more willing to buy products in the channel held by the manufacturer.At this time,the supply chain system The emission reduction rate is higher.(4)The difference between online and offline sales prices is related to consumer channel preferences.The greater the consumer’s preference for online channels,the higher the online sales price,and vice versa,the higher the offline sales price;when consumers are interested in online and offline When the preferences of the channel are the same,the product sales price of the two channels is equal.