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Research On The Influence Mechanism Of Personalized Recommendation Service On Customer Satisfaction Of E-Commerce Platform

Posted on:2022-12-31Degree:MasterType:Thesis
Country:ChinaCandidate:X MaFull Text:PDF
GTID:2531307097954809Subject:Business management
Abstract/Summary:PDF Full Text Request
In recent years,China’s economy has developed vigorously under the guidance of Industry,and the overall strength of the country centered on economic construction has been steadily strengthened.But the hidden danger also emerges day by day,the conflict between human’s economic activity and ecological environment needs to cause the whole society’s attention and urgently needs to solve.Our country is a major country responsible for global environmental governance,with stronger policies and more robust measures to reduce carbon dioxide emissions and strive to be carbon neutral by the middle of the twenty-one st century.Under the initiative of low-carbon environment,as the largest carbon emission industry-electric power enterprises,it is urgent to incorporate low-carbon strategy into the whole evaluation index system in performance evaluation,and to accelerate the construction of new power system,in the new energy system of the future,the energy of high efficiency,low consumption,safe and renewable sustainable development will be a vital part of it,it is urgent to construct a low-carbon,clean,efficient and safe energy system.Firstly,according to the strategic target of low-carbon economy put forward by enterprises,combining with the related theories of low-carbon economy,enterprise performance evaluation and strategic management,this paper makes an overall grasp of the development course of the theory,and adopts the methods of induction and reasoning,etc.,through reading the relevant literature,analysis,research and other methods,combined with the characteristics of thermal power enterprises,low-carbon factors into the enterprise’s strategic management performance evaluation.At the same time,the strategic performance evaluation model of thermal power enterprises based on low-carbon economy is established,and samples are selected from thermal power enterprises in China to collect and sort out index data,to evaluate the strategic performance of thermal power enterprises.Finally,the main conclusion is drawn that the performance evaluation system of thermal power enterprises should pay attention to the far-reaching influence of individual enterprise indexes involving low-carbon economy in non-financial indexes,taking the low carbon economy into account on the basis of the existing four dimensions of the balanced scorecard,we get a balanced scorecard that takes into account the five dimensions.Thus carried on the overall control to the enterprise more comprehensively.And based on the AHP and Delphi method to calculate the weight of evaluation indicators under different circumstances,according to the corresponding relationship between evaluation grade and performance evaluation value,the final results of performance evaluation are calculated and analyzed,in order to adjust and optimize the development strategy of thermal power enterprise in time and effectively,the advantages and disadvantages of the enterprise are analyzed synthetically.
Keywords/Search Tags:Low-carbon economy, Performance evaluation, Power Enterprise, strategic management
PDF Full Text Request
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