Research On The Willingness And Behavior Of Rural Residents To Participate In Human Settlements Governance Of Xin Xiang

Effective governance of rural habitat is the key to solving rural environmental pollution,improving the quality of life of rural residents and realizing rural ecological revitalization.Giving full play to the main role of rural residents in governance is an important way to improve the efficiency and maximize the effect of governance.In recent years,with the promotion of habitat environment governance,the rural environment has been significantly improved,but the problems in the governance process have become increasingly prominent while the governance work is continuously promoted.As the main participants and beneficiaries of habitat management,rural residents should be actively involved in the governance process,but in the actual process of governance,the phenomenon of "cadres doing,villagers watching",high willingness but low behavior,willingness but no behavior,rural habitat management has the problem of insufficient endogenous power.Therefore,it is important to understand the decision-making process from villagers’ willingness to participate in habitat management to their behavior,and to analyze the factors that affect villagers’ willingness to participate and lead to inconsistency between villagers’ willingness and behavior,so as to stimulate villagers’ motivation to participate in management,which is important to improve management efficiency,consolidate management results and realize rural livability.Based on public goods theory,planned behavior theory,and participatory governance theory,statistical and empirical analyses were conducted on the willingness and behavior of rural residents in Xinxiang City to participate in habitat management and the consistency of willingness and behavior.Firstly,a questionnaire was designed and field research was conducted based on the questions under study;secondly,based on the questionnaire data,statistical analysis was conducted on the reality of villagers’ willingness to participate in habitat environment governance and participation status,the consistency of willingness and participation behavior,farmers’ personal characteristics,behavioral attitude characteristics,subjective normative characteristics,perceptual behavior characteristics,and village external environment characteristics in the sample area;finally,a binary Logistic regression model was established to analyze the factors affecting villagers’ willingness to participate in rural habitat management and the consistency between willingness and behavior.The results of the study showed that some villagers in Xinxiang City did not know enough about the work of habitat environment governance,they did not have a deep understanding of the relevant policies,the publicity work of habitat environment governance in some villages was not strong enough,and there was inconsistency between villagers’ willingness to participate and their participation behavior;the empirical analysis revealed that the influencing factors affecting villagers’ willingness to participate included gender in personal characteristics,education level,the importance of governance in the category of behavioral attitude The factors influencing villagers’ willingness to participate and the consistency of their behaviors include gender in personal characteristics,education level,perceived importance of governance and perceived profitability of governance in behavioral attitudes,economic capacity in perceived behavioral factors,and satisfaction with subsidies;the factors influencing villagers’ willingness to participate and the consistency of their behaviors include education level in personal characteristics,perceived importance of governance and perceived profitability of governance in behavioral attitudes,economic capacity in perceived behavioral factors,and supervision in external environment factors.Based on the research findings,the following policy recommendations are put forward: innovative publicity and education methods to form multiple publicity subjects;exerting exemplary power to lead villagers’ actual participation;increasing subsidies to solidify the material foundation;and increasing supervision to give equal importance to incentives and constraints.