Research On Grape Packaging Design In Ji ’an,jiangxi Province Based On Precise Poverty Alleviation Policy

Ji ’an grape--because it is the local characteristic product of Ji ’an city,combined with the policy of "targeted poverty alleviation" and inheriting the regional culture--is loved by consumers.With the integration of red revolution history,green folk customs and ancient traditional culture in the scenic area,the prosperity of tourism provides a broad space for the development of local products.The packaging form of traditional local grape products can not meet the aesthetic needs of the public,and it is urgent to convey the product information and the rich connotation of the humanistic value and folk culture value behind the packaging design as the carrier.When designing the packaging of local products,it is necessary to express its spiritual and cultural connotation and design concept subjectively from the perspective of brand and product on the basis of objectively following the external form of packaging expression.This article through to "grape local products packaging to pass it regional culture" were studied and the topic,focus on the grapes used in the packaging design of regional cultural factors related to the value of cultural element analysis using the specific case in the field of special local product,cling to "accurate" for poverty alleviation policy as well as the ways and methods of using relevant thinking and exploration,Launch market value analysis,cultural value analysis,social value analysis of three value systems,and from these three value systems to create in line with the trend of The Times,to meet the market demand,heritage of the cultural tradition of local products of Gian grape packaging。In the packing design again as the driving force,to local products packaging design theory,theory of brand packaging design,conduct the thorough research to the fruit packaging design theory,will contact the design practice,the theoretical knowledge combined with the precise policy for poverty alleviation,promoting regional specialty sales,guide the market economic value,is focused on the local brand packaging design highlights,strengthen brand building,Coordinate product features and packaging style,packaging focus on storage,transportation and preservation,and control product quality.To further explore the new form of packaging design of Ji ’an grapes from the perspective of targeted poverty alleviation,and lay the foundation for the following design practice.