Research On The Application Of Caizi Elements Of Art In The Design Of Food Packaging With Regional Characteristics

Hanging colorful lanterns is not only a folk custom during the Northern Spring Festival,but also an important custom in Luancheng during the local Spring Festival.The local Caizi in Luancheng is Shaojiazhuang Caizi.As one of the intangible cultural heritage in Shijiazhuang,Hebei Province,Shaojiazhuang Caizi is a representative folk art of local folk culture in Luancheng County,Shijiazhuang City,Hebei Province.Its development history is long,and Luancheng is also a millennium old county with unique local specialty food.This article attempts to extract the artistic elements of Shaojiazhuang Caizi and apply them to the design of Luancheng’s characteristic food packaging.Establish a more representative local food brand with Luancheng characteristics,and promote the inheritance and development of Luancheng local culture.Firstly,this article discusses the creative source and significance of using Shaojiazhuang Caizi art elements in the packaging design of characteristic food in Luancheng,sorts out and summarizes the current research status of food packaging at home and abroad,establishes a research framework,and explains the innovation points of this article.Secondly,by comprehensively elaborating and analyzing the artistic elements of Shaojiazhuang Caizi,we summarize its technological characteristics and artistic style;The packaging design of local specialty food needs to be combined with local traditional culture,and after research and analysis,a Luancheng specialty food brand called Sawdust Smoked Meat Brand is established.The design positioning and principle analysis of this brand are carried out,and the specific application strategy of Shaojiazhuang Caizi in product packaging design is elaborated,ultimately showcasing the design results.This article presents the unique charm of Shaojiazhuang’s colorful art and the profound cultural heritage of Luancheng through the packaging design of Luancheng’s characteristic food,bridging the communication between traditional culture and contemporary consumers,and extending the commercial value of Luancheng’s traditional folk culture;It has certain reference value and significance for the packaging design of characteristic food in Luancheng and other places.