Case Study On The Impact Of Green Bond Financing On Longfor Group's Green Transformatio

With the continuous and vigorous development of China’s urbanization process,there are some non-standard,irrational,and unreasonable behaviors in the construction of real estate development companies,which have caused excessive energy consumption and environmental burden,which is inconsistent with the current green development concept advocated by the country.In parallel with the former,under the influence of the national strategic policies of "housing,housing,and non speculation" and "dual carbon",real estate regulation policies have become increasingly strict,and real estate financing has also become more stringent.At the same time,the real estate market environment in various parts of China has become more differentiated,and the profit margin of the real estate industry has declined at a relatively high rate.In the past,the "three highs" extensive model of high debt,high leverage,and high turnover has been difficult to maintain its original tone,Thus,the green transformation of real estate enterprises has arrived with an unstoppable posture.Green transformation requires a huge amount of funds to be applied to construction,operation,and other related projects.However,the traditional financing channels in the real estate industry have become increasingly narrow.Real estate enterprises will inevitably encounter funding bottlenecks during the process of green transformation,and are urgently seeking new financing channels.For example,green bonds are a good solution that can save resources and protect the environment to the greatest extent.Green bond financing has unparalleled advantages in promoting low-carbon and environmental investment,and can to some extent meet the funding needs of enterprises’ green transformation.Based on the above comments,this article analyzes the internal factors that affect the green transformation of real estate enterprises through green bond financing from multiple perspectives,thereby extending that green bond financing can optimize debt structure,improve green reputation,and improve resource utilization,affecting various activities of real estate enterprises at the environmental,social,and financial performance levels,in order to improve competitiveness,save resources Protecting the environment and promoting green transformation for enterprises.Furthermore,a comparative study was conducted on the energy conservation,emission reduction,social impact,and performance of the case enterprise Longhu Group before and after the issuance of the three green bonds in 2017.It was found that Longhu Group’s green bond financing can promote the green transformation of the enterprise to a high extent;Green bond financing aims to improve the debt structure of Longhu Group by reducing financing costs and short-term debt levels,alleviating financing pressure to a certain extent and improving the financial performance of Longhu Group;Strengthening the timeliness and authenticity of financial information disclosure has formed the green brand image of Longhu Group and improved its green reputation;The issuance of green bonds has positively promoted Longhu’s green transformation from three different aspects: debt structure,green reputation,and resource utilization rate;The green bond financing method has promoted the green transformation of Longhu Group,which is reflected in three detailed aspects: the good environmental effects brought by energy-saving and emission reduction green building projects,the social effects of good reputation and reputation,and the good financial effects brought by the current high debt repayment,profitability,and growth ability.Based on the research findings,this article proposes the following suggestions: the government should continuously introduce a large number of fiscal incentive plans in the field of green bonds,lower their issuance threshold,and actively guide real estate enterprises to carry out green transformation;Real estate enterprises not only need to engage in sustainable development and actively develop green building projects,but also actively integrate into the green bond market as participants.