Performance Analysis Of The Strategic Transformation Of M&G Stationer

This article selects the hot topic "strategic transformation" in the retail industry in recent years as the background of the topic,takes Chenguang Stationery as a case study object,analyzes the motivation and approach of Chenguang Stationery’s strategic transformation,and uses the balanced scorecard as a framework to analyze Chenguang from three dimensions Performance evaluation of stationery strategic transformation,and analysis and judgment of its strategic transformation effect.From the strategic level,analyze the layout of Chenguang Stationery’s offline physical stores,Chenguang Kelipu office direct sales platform and Chenguang Technology;from the financial level,analyze the profitability,solvency,operation ability and development ability of Chenguang Stationery;from the perspective of corporate governance On the level of production efficiency,cultural level,personnel training,brand value and sales channels of Chenguang stationery.After the strategic transformation of Chenguang Stationery,its financial situation has improved significantly,its revenue level has continued to rise,and the revenue of new business and traditional business has also increased steadily.When Chenguang Stationery launched a new business,due to the large initial investment,its net sales profit declined to a certain extent.However,Chenguang Stationery’s operating efficiency has always been in a leading position,including the rapid flow of total assets and the timely processing of inventory,and in the process of transformation,this efficiency has also been significantly improved.The major strategic adjustment of Chenguang Stationery has brought huge benefits to its shareholders.The EVA of Chenguang Stationery has seen a remarkable surge from its initial dip,and its growth has gone from a negative to a positive income.Chenguang Stationery’s non-financial performance has seen a remarkable rise due to the company’s strategic restructuring.The careful planning of Chenguang Stationery has won many honors for the company,and at the same time it has established a good brand image for the company,allowing the company to maintain a leading position in the fierce market competition and further expand the company’s market share.The strategic transformation of Chenguang Stationery has created more wealth for shareholders and improved the non-financial performance of the company.Overall,the strategic transformation of Chenguang Stationery has more "benefits" than "cons" and is successful.