Research On Cultural Reproduction In Miao Embroidery Industry

Miao embroidery culture is an important part of Miao traditional culture and Chinese traditional excellent culture.Its reproduction plays an important role in promoting the inheritance of Miao traditional culture and the prosperity of ethnic culture.Miao embroidery industry is an important carrier of Miao embroidery culture and an important way of inheritance and development.However,in this process,there are some difficulties,such as weak brand awareness,high degree of product homogeneity and lack of successors for core skills,which restrict the reproduction of Miao embroidery culture to a certain extent.Therefore,this study takes the cultural reproduction theory as the research perspective,Taijiang County of Guizhou Province as the research site,through the method of participant observation and interview,centering on how Miao embroidery culture in Taijiang Miao embroidery industry realizes reproduction and the driving force behind its realization of reproduction,trying to grasp the inherent law of Miao culture inheritance and development.Promote the healthy development of Miao embroidery industry and Miao embroidery culture more prosperous.This study finds that the formation of Miao embroidery culture in Taijiang has its unique natural and cultural environment,and has formed its own way of production and inheritance in the long-term historical practice.In recent years,in the development of Miao embroidery industry in Taijiang,the foundation,main body,content and power of Miao embroidery cultural reproduction have shown some new changes.The development of modern science and technology and the establishment of ethnic cultural Spaces such as ethnic villages,villages and commercial streets provide an important push for the reproduction of Miao embroidery culture in the Miao embroidery industry.The subjects participating in the reproduction of Miao Embroidery culture have changed from the traditional unchangeable subjects to the current multiple subjects.These subjects adopt different action strategies in the capital competition of Miao Embroidery,which brings the diversification of reproduction practices and sales methods of Miao embroidery.That is,these subjects decode and reshape the cultural elements of Miao embroidery through the on-site habitus.Promote the combination of traditional Miao embroidery elements and fashionable goods of The Times,and make Miao embroidery culture in the name of "tradition" to achieve continuity and reconstruction in Miao embroidery industry;The reproduction of Miao embroidery culture in Taijiang Miao embroidery industry is jointly promoted by internal driving forces such as the continuation of traditional villages and their habitus,the existence of rural elites,the improvement of villagers’ cultural consciousness,the support of government policies,the traction of tourism market,the development of social economy and science and technology,the research and promotion of cultural researchers and other external driving forces.To realize the "unconscious" inheritance and "conscious" reconstruction of Miao embroidery culture,so as to realize the inheritance and reproduction of Taijiang Miao embroidery culture.This study believes that the industrialization and commercialization of ethnic culture has been a common phenomenon.The participation and cultural co-creation of multiple subjects,such as the government,Miao embroidery operators,non-inheritor,ordinary embroiderers,local villagers,and the market,make Miao embroidery culture,as one of the intangible cultural heritage,retain its "spirit charm" in its industrialization process,and through the mining and expansion of its own symbols and values,collide with the elements of The Times,and through the industrialization development process,Promoted the reproduction of Miao embroidery culture,and also promoted the inheritance and development of ethnic culture,contribute to our country rural culture revitalization.