Research On Influencing Factors Of M-health APP’s Willingness To Continue Use

With the rapid development of information technology,m-health app,as an important way to solve the contradiction between the shortage of medical resources and the growing health needs in the era of mobile Internet,has brought great value to medical and health undertakings and social development.In recent years,m-health applications emerge one after another in the application market,and the number of users has also increased substantially.However,at present,the users’ willingness to continue using m-health apps in China is generally weak,and the user activity and stickiness are still in the "cultivation period".The influencing mechanism of users’ willingness to continue using m-health apps remains to be explored.At the same time,in the process of continuous use of m-health apps,gender differences can not be ignored,and users of different genders have great differences in their continuous use behaviors.In order to thoroughly understand the different behaviors of gender differences on the willingness to use m-health apps continuously,the comparative analysis of different gender groups is also particularly important.Based on the analysis of related theories such as M-health apps,Protection Motivation theory,Network Externalities,Social Role Theory and users’ willingness to continue using,this paper uses empirical research methods such as statistical analysis,questionnaire survey and structural equation model to build a model of users’ willingness to continue using,systematically discusses the influencing mechanism of m-health willingness to continue using,and tries to supplement the existing research in the field of medical health and information system adoption,which provides a new research direction for the research of users’ behavior of m-health apps.At the practical level,it will also provide targeted suggestions for service providers,which will help promote the occurrence of users’ continuous use and realize the long-term and steady development of m-health apps.Through related theoretical research,data collection,analysis and verification,the conclusions of this paper are as follows:(1)Except that the positive influence of self-efficacy on the willingness to continue using is not significant,all other hypotheses are valid.On the one hand,perceived threats have a positive impact on self-efficacy and response efficacy,and attitudes have a positive impact on the willingness to continue using.On the other hand,users’ self-efficacy,response efficacy and network externalities(direct network externalities and indirect network externalities)all have positive effects on attitudes.At the same time,the response efficiency of users and the indirect influence of network externalities on the willingness to continue using are verified in the model.(2)The gender difference test of attitudes towards sustainable use shows that the perceived health threats in male samples affect attitudes through response efficacy,while the female samples affect attitudes through self-efficacy.At the same time,the indirect network externalities of female samples have significantly stronger effects on attitudes and willingness to continue using than male samples.