Research On Visual Design Of Miao Medicine Culture Promotion

The Miao people living in Guizhou have gradually formed a set of unique medicine treatment methods under the unique natural and humanistic environment in the process of fighting diseases.These Miao medicines and Miao doctors are the survival treasures of Miao people’s prosperity and are also an important part of Miao culture.Guizhou Miao medicine not only has many kinds,large output and good quality,but also has unique magical efficacy on some intractable diseases,which is highly respected by local people.In the new era,the industrialization of Miao medicine has ushered in a new opportunity,but with the deepening of Miao medicine development,its development dilemma has gradually emerged.Due to the remote area and unique language,Miao medicine prescriptions mostly come from ancestral and oral traditions,and the spread,communication and development of Miao medicine culture are greatly restricted.Especially,the traditional concept of "witch doctors" makes people’s impression of Miao medicine as "unscientific",which limits the space for local inheritance and external spread and development of Miao medicine.Through the combination of modern visual design means and cultural promotion carrier,this study sorts out,inherits and promotes Miao medicine culture,so that the traditional minority medicine culture can be regenerated in the times and be vividly integrated into the new platform of diversity communication.Visual design can be used to communicate traditional medicine culture with modern audiences,enhance the cognition,attention and acceptance of Miao medicine culture,and help the inheritance and development of ethnic medicine from the design point of view.Through field investigation,data analysis,expert consultation and other ways,this study combed and summarized the existing problems in the visual promotion of Miao medicine culture.Taking the people aged 23-42 as the main audience,guided by scientific content,aesthetic appreciation of the times and interesting experience,it carried out visual design research on the protection,inheritance and promotion of Miao medicine culture,and applied it to different carriers such as offline books and online applet interfaces through design practice.This study promoted the younger and more popular spread of Miao medicine culture through the visual design with the aesthetic of the times and the design style loved by the audience.While increasing young people’s understanding and recognition of Miao medicine culture,it has promoted the development of Miao medicine industry to a certain extent.The theory and practice of this study also provide design ideas and reference for the follow-up promotion of Miao medicine or other minority medicine cultures.