Lan Zhou Del Dental Hospital Servie Marketing Strategy Optimization Research

Steadily in recent years,influenced by social and economic growth,improve level of consumption and the deepening of the medical technology rapid development and medical and health system reform,China oral care industry gets rapid development,and the high profits,return cycle short,etc advantages,under the influence of various capital chase,as an important investment in the highlands,Market share is also rising year by year in this warm atmosphere.At the same time,under the background of social and economic development oriented by high quality development,private dental medical institutions are bound to face higher social requirements,more acute problems and contradictions,and more intense competition.How to give full play to the role of marketing? With more precise strategic positioning,more reasonable resource allocation,more efficient strategy to explore,guide,meet the actual and potential needs of consumers,make up for the shortcomings,improve service quality,enhance comparative advantages,is an important path for enterprises to continue and leapfrog development.Based on lanzhou del dental hospital as the research object,using the method of depth interview,questionnaire survey and the fuzzy comprehensive evaluation method,SWOT analysis,PEST analysis,porter five model such as carding the marketing strategy research,and put forward the optimization strategy.On the one hand,help find lanzhou del problems that exist in the dental hospital in marketing operation,further adjust and standardize the service process,improve the clear service standards,dissolve the potential risk for the prevention of further strengthening the foundation of high quality and sustainable development;Hope this article,on the other hand,part of the Angle of view and method,can provide other oral medical enterprise marketing strategy optimization with some reference.Article according to the question what is the problem,the question is how to happen,what is the cause,how should solve the idea gradually.First of all,from the online and offline search marketing related literature at home and abroad,study,digest and absorb ideas,strengthening the theory support;Second,by combing enterprise operating performance in recent years,investigation,analysis of the problems existing in the marketing management,tap root causes,and study of lanzhou del dental hospital internal and external environment analysis,to provide targeted for optimizing the service marketing strategy of reference,especially from a patient’s perspective,focusing on strengthening the patient satisfaction analysis,gave up the strong subjective qualitative analysis,bold use of fuzzy comprehensive analysis method,to achieve specific quantitative evaluation results,the maximum to avoid the for patients with all kinds of uncertainties as a result of the deviation;Third,based on the strategic marketing thinking fractionizing market,according to the STP theory to extract apply from lanzhou del dental hospital market segmentation’s specific indicators,and then use data analysis,market segments and to understand the characteristics of each segment consumers;Finally,through 7 ps marketing combination strategy,around seven factors,design optimization of a targeted marketing strategy,power of lanzhou del dental hospitals to improve operating conditions,achieving high quality development.Really implement at the same time,in order to ensure the optimization measures,to work,this article also around inner thoughts,integral atmosphere,professional ability,management operation and so on some concrete ideas and measures are put forward,further tree up brand awareness and strong corporate culture,strong-built marketing departments,strict internal management,improve enterprise efficiency,cohesion force of whole enterprise.