| The concept of "Healthy China" elevates national health to a strategic position in national development.As a very important content of residents’ daily lives,consumption,on the one hand,satisfies people’s basic survival need,on the other hand,gradually exceeds investment to become the main motivation to pull domestic demand in our country.The upgrading of consumption structure is the development process of the level of residents’ consumption structure from a lower standard to a higher level.Rural revitalization cannot be separated from people’s health,and the health of rural residents cannot be separated from reasonable household consumption structure.From the existing research perspective,there are quite a lot of perspectives and levels in the study of health economics,and the impact of consumption behavior on the health of rural residents has become the research topic of this paper.Based on the data of China Household Tracking Survey(CFPS)in rural areas from 2014 to 2018,this paper discussed the influence of household consumption structure on the health human capital of rural residents and its group differences by using panel Ordered Logit model and fixed effect model.The findings are as follows: Firstly,household consumption expenditure plays a significant role in improving the health of rural residents.Specifically,every 10% increase in subsistence,enjoyment and development consumption will lead to a significant increase in the self-rated health level of rural residents by 8.0%,4.33% and 5.78%.The above empirical analysis results passed the endogeneity and robustness tests,indicating that the results are robust.Secondly,the influence of household consumption structure on the health human capital of rural residents has obvious age effect,that is,the age of household head inhibits the promotion effect of household consumption structure on the health human capital of rural residents.Finally,from the effect of the dynamic change of household consumption structure on gender and human capital for health of rural residents,the promoting effect is more obvious in the eastern region.The promotion effect of subsistence consumption on the health of rural residents is more obvious in the female group,and the promotion effect of enjoyment and development consumption on the health of rural residents is more obvious in the male group.These conclusions help the whole society to have a clearer understanding of the relationship between household consumption and human capital investment in health,further provide practical basis for promoting personal health investment and family consumption policy guidance,and also provide new ideas for national health cause and rural revitalization. |