Health Communication Perspective Depression Information Research

The 14 th Five-Year Plan for National Health clearly proposes to strengthen interventions for depression,enhance people’s well-being,improve their quality of life,and better contribute to the national strategy for a healthy China! As a channel to disseminate health information,We Chat public number can accurately push health information,so that audiences can get health information in time and improve the access rate of health information.The We Chat public number of "Health Times" is sponsored by the People’s Daily,which is a public number with strong credibility,large audience,high influence and wide coverage among domestic medical and health media,and is a representative object of research.The article takes health communication as the research perspective,based on the frame theory and research methods such as text analysis and content analysis,to analyze the information about depression in the We Chat public number of the Health Times and analyze the audience comments in the comment section to explore its communication characteristics and problems.The study found that the information on the public number of Health Times is mainly scientific and professional,which meets the health information demands of the audience,promotes the dissemination and communication of health knowledge,and plays a mainstream role as a public opinion position.At the same time,there are still some problems:the number of depression information is low,the content distribution is homogeneous,the positive image construction is missing,and the prevention and relief discourse is missing.Based on the above problems,it is suggested that the communication of depression on health We Chat public platforms should: increase the depth of information coverage,play the function of guiding public opinion,objectively construct the image of depression patients,increase the diversity of expressions,and pay attention to audience feedback.The results can help audiences to form correct knowledge about depression,improve their health literacy,optimize the content of depression information,expand the health communication effect of depression,provide reference for public numbers to establish more comprehensive health information,improve people’s quality of life and health standards,and effectively help the implementation of the Health China strategy.