Research On Marketing Strategy Of Private Stomatological Hospital-Take Jinhua P Stomatological Hospital As An Example

In recent years,the international situation has had a significant impact on our development,and the sustained downturn in economic pressure still exists.The growth rate of GDP is basically at the world average level.Overall,China’s economic development is operating steadily and steadily.In 2021,China’s per capita GDP exceeded 80500 yuan,which was converted to $12551 at an average annual exchange rate,further narrowing the income gap with developed countries.This indicates that our national income has entered a new period of development,and the people have achieved poverty alleviation.New demands are emerging one after another,and we are beginning to move towards a higher quality of life.The issue of oral health is not limited to the previous concept that "toothache does not equal illness".The concept of "fine hygiene" is an important concept for preventing the spread of diseases,which requires us to pay attention to details and take good care of our own and others’ physical health in daily life and work.However,the awareness of national oral health still needs to be improved,and from the perspective of national oral health awareness,there is still significant room for improvement in our oral medical industry.Based on the current research of relevant literature both domestically and internationally,this case was studied using literature research methods,questionnaire analysis,and in-depth interviews.This study conducted an in-depth study on the marketing strategies of P private dental hospital.At the beginning,we summarized the background,purpose,methods,content,and technical approaches of the research,laying the foundation for further exploration;Next,we organized the relevant theories of marketing.These theories include the basic concepts of marketing,the types of marketing strategies,and the four Ps of marketing(product,price,channel,and promotion).These theories provide important theoretical support for our in-depth analysis of the marketing strategies of P private dental hospitals,and point out their lack of distinct characteristics in product marketing;The product price does not match its market target;There are imperfect marketing channels and single marketing methods.By studying the internal and external environment of P private dental hospital,the SWOT method was used to position the marketing strategy of P private dental hospital;Finally,based on the existing problems,marketing strategic direction,and market positioning in the marketing of P private dental hospital,an optimization plan for the 4P marketing strategy was proposed: on the basis of determining the goals,one has determined their own brand;The pricing of hospital products is consistent with market positioning;Strengthen the strength and efficiency of market promotion,carry out various promotional activities,and other angles to achieve the optimization and upgrading of medical institutions.The results of research on the optimization of marketing strategies in P private dental hospitals are suitable for the problems that exist in the marketing strategies of P private dental hospitals.It contributes to the overall improvement of P private dental hospital’s marketing strategy ability and increase in revenue,and has practical value and strong operability.It also has reference value for the marketing strategies of other private dental hospitals.