| Traditional Chinese medicine culture has a long history,has played an important role in scientific theory and practice,and has shown its unique advantages in epidemic prevention and control.The State vigorously strengthens the protection of intangible cultural heritage,but in the process of actual protection,subjective and objective factors will be affected,and the inheritance and development of intangible cultural heritage will be hindered to a certain extent.Under the guidance of Chinese medicine theory,medicinal incense is used for disease prevention and treatment,health care and other aspects.As a lost pearl in the art of traditional Chinese medicine,the medicinal incense making technique faces many problems in the inheritance and development and needs to be solved urgently.In the context of big data environment,information visualization has the advantages of enabling users to browse information in a relatively fast time,improving the efficiency of viewers receiving and understanding information,and presenting the visual mode of information in two-dimensional and three-dimensional ways through visual design,which is also helpful for the public to intuitively and clearly understand the content of information and the logical relationship between information,with the function of "one illustration and a thousand words".Based on the above background,this paper takes the protection and inheritance of Chinese medicine culture as the starting point,selects intangible cultural heritage incense as the research content,and uses literature review method,case analysis method,questionnaire research method and other methods to collect and analyze the historical traceability,treatment mechanism,production raw materials and techniques,and four seasons health incense recipes of intangible cultural heritage incense.Through the design method of information visualization,the relevant information content of intangible cultural heritage incense is sorted out,and an information hierarchical framework is built to convert the key information data into visual elements,so as to achieve the purpose of innovative visual expression of intangible cultural heritage incense.Through the form of visual information communication,the cultural charm of intangible cultural heritage incense is displayed to the audience,so that more audiences can understand intangible cultural heritage incense and Chinese medicine culture,so that the relevant content of Chinese medicine culture is closer to the public life.Enhance the public’s sense of identity with Chinese medicine culture,thereby promoting the inheritance and development of Chinese medicine culture,and provide a certain reference for the information visual design expression of other contents in other Chinese medicine culture. |