| Since modern times,with the development of Western learning,astronomy,geography and medicine from the West have been continuously translated and introduced into China.In the process of localization and popularization of western medicine knowledge,medical journals,as the main media,have played an important role in the dissemination of western medicine knowledge.Among them,Kwang Chi Medical Journal is one of the longest published medical journals in Zhejiang Province during the period of the Republic of China,which introduces the theory of western medicine in the most detailed way,and is an important document for studying the spread of western medicine during the period of the Republic of China.At present,the academic community has not paid enough attention to the journal,and there are few academic studies related to it.This article takes the content of Kwang Chi Medical Journal as the core,comprehensively combs the magazine’s founding and development process,editorial groups,distribution status,and other aspects.From the perspective of media and social interaction,it analyzes and summarizes the magazine’s communication content and communication strategies,displaying the overall outlook of Kwang Chi Medical Journal in the dissemination of Western medicine knowledge.KwangChi Medical Journal,originally known as Kwang Chi Medical Journal,was first published in 1915 and was sponsored by Ruan Qiyu,Yu Xinyan,and Zhang Shoushan,members of Kwang Chi Medical School.In 1923,it was re-issued and renamed Kwang Chi Medical Journal.It was published once a month and sold nationwide until it was suspended for some reason in 1935.It lasted for more than 20 years,with a total of more than 150 issues.As a medical journal for the public,the journal,with the purpose of "studying medical and pharmaceutical theories and popularizing health knowledge",from the perspective of paying attention to the daily life of the public,it selects infectious diseases and daily diseases,maternal and infant group health,and the promotion of public health to promote and popularize relevant medical knowledge.In order to promote the further dissemination of Western medicine knowledge,Kwang Chi Medical Journal has continuously adjusted its format and content,not only focusing on the simplicity and novelty of the layout style,but also giving consideration to the professionalization and popularization of the magazine’s content.It has also planned multiple columns and special issues to promote interaction between readers and editors.On this basis,Kwang Chi Medical Journal also paid attention to the development of disputes between Chinese and Western medicine,promoted a comprehensive view of Chinese and Western medicine,and guided public opinion to actively contribute to the transformation of China’s medical modernization.In addition,the dissemination of medical knowledge in Kwang Chi Medical Journal has also promoted the reshaping of Chinese medical and health concepts,not only enriching the semantics of health concepts,but also emphasizing the establishment of prevention and health care concepts from the perspective of pursuing a healthy life.Through the knowledge dissemination process of Kwang Chi Medical Journal,it has revealed the rich aspects of modern Western medicine dissemination,and is also the exploration and true portrayal of China’s medical modernization transformation.It has had a profound impact on promoting the integration of Chinese and Western medicine,strengthening Chinese medical and health concepts,and the development and changes of modern society. |