Present Situation And Countermeasure Of Dancesport Training Marketing In Jilin City

Since the 19th National Congress of the CPC,the CPC Central Committee has attached great importance to the work of sports,planned and promoted the reform and development of the sports industry,not only integrating national fitness with national health,but also elevating national fitness as a national strategic requirement.Jilin Municipal Government actively responds to national policies and calls on citizens of Jiangcheng to hold fitness dance competitions,rime ice and snow festivals,marathon competitions,long running festivals and other colorful sports and events,all of which reflect the importance Jilin Municipal Government attaches to sports.Dancesport is one of the sports development industries in our country.Under the background of national fitness and the influence of social environment,the sports dance training industry shows a very good development potential and future.At present,the industry is a new sports market,and the sports dance training market is in a preliminary stage of development.There are bound to be many deficiencies,such as inaccurate market norms,imperfect market supervision system,and the lack of corresponding sales skills and methods in a large number of dance training companies.If the above problems are not properly solved,they will not only seriously restrict the further popularization of the sports dance industry,but also greatly hinder the prosperity and development of the sports dance training industry.This study takes the market situation and marketing status quo of sports dance training in Jilin City,and gives marketing countermeasures as the research objective,and carries out a comprehensive and detailed exploration through a series of research methods,including literature,field investigation,interview and mathematical statistics.This paper makes a series of investigation and analysis on the actual operation situation of jilin city dancesport training market,the teachers’ situation of the school and the basic situation of the customers,and puts forward the countermeasures suitable for jilin city dancesport training marketing.Through the research,the following conclusions are drawn:1.The brand awareness of the training institution is weak and the management mode is unreasonable.2.Courses in the training market have no characteristics,product prices are unified,sales channels are narrow,marketing means are traditional,and there is no professional sales team.3.The training institution does not lock the target market and has no clear market positioningBased on the above conclusions,the following suggestions are put forward:1.Create a professional leadership team,strengthen internal standardized and institutionalized management,clear internal division of labor,and each position has its own responsibilities.2.Improve the quality of teachers,enrich the experience of teachers,improve the technical level of teachers,strengthen the quality of teaching,and improve the reputation benefit of training institutions3.Be brave in innovating strategies to improve marketing ability.It is suggested that training institutions hire professional sales personnel and increase the number of trainees by using different products,channels,promotion and price means.4.Create value-added and additional services within the training institutions to enhance the happiness of consumers and make consumers feel that money is worth more.5.Training institutions should select their own target market according to their teaching conditions,teaching level and teaching environment and design curriculum products suitable for target market groups on the basis of this research on market segmentation.