Imaginational Place:Image Space Production And Urban Cultural Cognition In Online Celebrity Cities

This study focuses on TikTok online celebrity city,bases on the text analysis of1316 TikTok vedios,semi-structured interviews with 16 TikTok fans,field survey in3 TikTok online celebrity cities,under the theoretical framework of the production of space and local imagination,to explore the production of image space,the interactions mode of power subject and local imagination in TikTok online celebrity city.In the production of the image space of the TikTok online celebrity city,the individual mediatized gaze focuses on the small scenes and micro-living urban space,presents the city music,local cuisine,regional landscape and local culture.The local government plays the role of "adaptors" and "actors" by connecting the scenic spots,remolding the space form and value of the scenic spots,and docking the three subjects.Commercial capital creates the hashtag of "heterogeneous" local scenes and "Instagram style" homogeneous scenes,defines the city characteristic and commodity symbol value,and uses the similar longing media technology to attract individuals to participate in cultural consumption.The TikTok online celebrity city eventually becomes a " wonder city".In the cognition of urban culture and local imagination,the outsiders realizes the reproduction of new urban imagination through the medium pilgrimage and "accidental meeting"."Nostalgia" videos and "now" videos allow insiders to observe the multi-faceted online cities,"escaping" and “niche check-in” become the spatial practice way for insiders to cope with the context of online celebrity hometown.Finally,the insiders form a "minority community ",which forms a cultural boundary with the outsiders.The TikTok online celebrity city becomes cultural center city by reversing pilgrimage,and producing “connected space”,“quick-connect” social relationships and the local significance of "both isolation and connection".In the era of digital media,mobile media users create a digital sense of place based on local participatory media writing practices,excavate urban characteristics and share personalized news in a real-time.The virtual and real overlay of the scene are generated.This kind of loose media practice makes people gaze at the neglected micro-scenes in the traditional media context in the fast-moving present,which leads to the unpredicted spontaneous interaction between people and cities,and urges people to reacquaint cities in the era of mobile Internet,get rid of the monotonous urban temperament,look for the individual meaning in the city.The city is no longer just a space of traffic flow,but an important bridge of communication function.