Research On Packaging Design During Anti-Japanese War

During the War of Resistance against Japanese Aggression from 1931 to 1945,national economy suffered from invaluable loss due to national conflict at the time of survival or extinction.As a result,modern packaging design art in China since the late Qing Dynasty took a heavy toll on development.However,due to the close correlation of package with social production and people’s life,during that period,the packaging design in Kuomintang Rulership Area,Anti-Japanese Base and Occupied Area obtained unprecedented attention and played a huge role.In war,not only the layout,service field and orientation of packaging design development were forcibly adjusted,but also the function demands,production method,design theme,value pursuit,aesthetic orientation,etc.changed differently.The packaging design situation during that period is arranged systematically to explain the external factors influencing its transition,reveal the style characteristics of packaging design and expound its time effect and contemporary value,which has very important academic value to enrich and improve China’s packaging art history and expand the history study of war of Resistance against Japanese Aggression,and is of certain reference significance in modern packaging design practice.During the war of Resistance against Japanese Aggression,with the mass destruction and extensive readjustment of China’s modern industrial economy due to war,three different natures of regimes occurred in Kuomintang Rulership Area,Anti-Japanese Base and Occupied Area.Therefore,to comprehensively and systematically understand the packaging design panorama during that period,it is necessary to relate the development status of China’s pre-war modern packaging industry in details as a whole,based on which the destruction and damage of Japanese militarism aggression to China’s modern packaging industry is disclosed and the reconstruction status after packaging industry’s forcible movement to mainland is clarified to accurately master the basis and condition for packaging design to exist and develop in three different natures of regimes,the design’s subject,objective and value pursuit contained.Later,the contents and forms of packaging design body are surveyed comprehensively to analyze and review their own packaging design from the perspectives of material and spiritual functions,further comparing various factors influencing packaging design’s style characteristics and indicating that the design value pursuit decided by age characteristics is fundamental.Finally,based on the packaging art design during the War of Resistance against Japanese Aggression,the contemporary values of the creative sources of China’s modern packaging design,development and expression of ethnic culture,problem awareness and problem orientation,etc.are summarized.