Study On Promotional Path Of WuGongshan Festival Activities From The Perspective Of Tourist Satisfaction

With the advent of the age of mass tourism,the tourism industry has become a hot spot for mass consumption,which is also an important driving force for its vigorous development.However,in the environment of tourist market,the attraction of scenic spots is the most important element,as consumers’ preferences of scenic spots and their consumption abilities are the essential driving forces to the industry.The sense of experience of tourists concerns the scenic spot’s high quality and sustainable development.Meanwhile,it exposed some drawbacks and problems with the expansion of tourism industry.Tourists’ satisfaction has become an important indicator for the development of tourist attraction in the discussion of scenic spot’s sustainable development which has been researched in the academic circle.How to realize the quality optimization from the humanized,innovative and intelligent aspects for the scenic area has become a research focus recently.This essay intends for the study of the festival activities for the Wugong Mountains which are based on the study concerning the topic at home and abroad.The concept of tourist satisfaction is planted into the development of Wugong Mountain and the relevant contents are combed,analyzed and integrated.A variety of research methods are adopted to construct the evaluation index of the tourist satisfaction in the scenic spot.The essay elaborates on the development status of Wuggong mountain,the types of festival activities,the social affects of festival activities,as well as the experience of the tourists.The author will use SPSS to analyze the data collected and other software to find out the deficiencies of Wugongshan festival activities.Furthermore,the promotional path of festival activities will be explored from the perspective of tourist satisfaction.