Research On The Construction Of The Party’s Ideological Leadership In China’s Digital Culture Industry

Currently,China’s digital technology is developing rapidly,and the digital culture industry has a strong momentum of development and broad space.However,it has great instability and faces the risk of becoming a gap in the construction of the Party’s ideological leadership.The main problems are that the construction of the Party’s ideological leadership has not fully adapted to the digital development,the authoritative management of the government is facing a certain degree of digital impact,the long-term existence of ideological digital infiltration in Western developed countries,and the gradual erosion of the national value system by digitization.First of all,the digital era has brought massive amounts of information and data,breeding the adaptive risk of traditional ideological discourse forms;Secondly,in the digital era,government related issues can receive a large amount of attention in a short period of time,and the multiplication of their social effects will have an impact on the authoritative status of the government;Thirdly,the digital era has broken geographical restrictions.Western developed capitalist countries,relying on their technological and capital advantages,peddle their ideology to other countries in the world to promote digital hegemony;Finally,in the process of digitization,as capital enters the cultural industry,platform capitalism gradually grows,and the national value system is eroded,affecting the development of the Party’s ideological leadership building.The reasons for the problems faced by the construction of the Party’s ideological leadership in China’s digital culture industry can be analyzed from four aspects.Ideological self construction,external government supervision and governance,infiltration and operation of Western developed capitalist countries,and the national value system.From the perspective of ideological self construction,in the digital era,China’s ideological propaganda still retains some remnants of traditional media era propaganda methods,Not conducive to the mainstream ideological discourse system of our country keeping pace with the times;From the perspective of government governance,China’s government governance concept in the digital era is still relatively conservative and has not fully adapted to the development of the digital era;Starting from the digital monopoly of Western developed capitalist countries,as the "inventor" of digital technology,it has continuously promoted the political transformation and development of digital technology in recent years,formed digital technology alliances,suppressed other countries,and conducted mandatory ideological input to other countries to accumulate digital capital;Starting from the national value system,in the digital era,both producers and consumers of the digital culture industry are gradually experiencing alienation tendencies under the operation of flow capital,leading to deviation of national values from the mainstream ideological track.Based on the analysis of the problems and causes in the construction of the Party’s ideological leadership in China’s digital culture industry,the following path countermeasures can be proposed.First,the construction of mainstream ideology in China should actively promote digital communication and achieve form optimization.Continuously promote content construction to achieve integrity and innovation;Secondly,our government should focus on updating management concepts,innovating governance methods,and promoting the construction of a comprehensive and multi agency regulatory model;Thirdly,in addressing the threat of Western penetration,China should enhance its independent research and development capabilities,enhance its technological competitiveness,and strengthen international technological cooperation.Actively develop the digital cultural industry with Chinese characteristics and actively promote the export of digital cultural products in China;Finally,it is necessary to strengthen the standardized management of the digital culture industry,form a positive industry atmosphere,avoid excessive entertainment,advocate stars to improve themselves,and assume social responsibility.Strengthen consumer education and guidance in digital culture,especially education on youth values,and promote the integration of mainstream ideology into emerging circles.