Discourse Innovation Of Ideological And Political Education Of Young People Under Subculture Environment

In recent years,relying on the Internet and new media technology,the subculture has developed rapidly,with the emergence of national style,folk music,Buddhism,social animal culture,pink circle culture and other favored and respected subculture phenomena among the youth groups,forming a diverse subculture landscape.The widespread spread of subculture forms a siege on mainstream culture and ideology,resulting in the redistribution of discourse power,which enhances the discourse power of young people,even weakens the leading role of Marxist theoretical education,and affects the construction of socialist core values in young people’s thoughts.According to China’s Medium-and Long-Term Youth Development Program(2016--2025),youth refers to young people between 14 and 35 years old.Subculture is a cultural form that is actively chosen or created by specific groups according to their own interests and hobbies,and is in a non-dominant position relative to the mainstream culture.Although the contemporary subculture seems to be more like a "marginal interest"culture,it is still fundamentally young people’s attempts to express their group’s ideas and interest demands to the mainstream society with special symbols,languages and behaviors,and young people’s attempts to supplement and enrich the mainstream culture with different ideas,value orientations and behavior ways.Based on this,this paper explores the influence of subculture on the discourse of ideological and political education through literature research method,interdisciplinary research method and questionnaire survey,and puts forward the corresponding innovative ideas.The text is divided into four parts.The first part analyzes the concept of subculture and ideological and political education discourse,including the meaning and characteristics of subculture,the concept and constituent elements of ideological and political education discourse and the relationship between subculture and ideological and political education discourse.The second part discusses the theoretical basis and ideological resources of discourse innovation in ideological and political education under the subculture environment.The third part is to investigate the youth group’s cognition and participation in subculture and ideological and political education through questionnaires,and analyze the influence of subculture on ideological and political education discourse based on data results.The fourth part,aiming at the influence of the subculture,puts forward innovative ideas about the content,expression and communication mode of ideological and political education discourse,as well as ways to guide the subculture.Through investigation and analysis,it is found that the subculture environment is both an opportunity and a challenge for the discourse of ideological and political education.Only by innovating the discourse system.optimizing the discourse content,expression mode and communication mode,and correctly guiding the subculture,can the discourse of ideological and political education seize the youth group in the struggle with the subculture and firmly grasp the dominant position of the discourse of ideological and political education.