A Tourism Development Research On The Flower And Herb Culture In Li Shizhen’s Herb Garden

This paper aims to study the development and development of the Chinese herbal garden cultural tourism,and to provide a reference for promoting the local economy and the government to formulate policies related to cultural tourism.In the national rural revitalization,the domestic culture and tourism closely integrated environment,for Li Shizhen grass garden characteristics of flowers culture resources research,its cultural value,ornamental value,ecological value,economic value and other comprehensive value fully excavated and reasonable utilization,improve the overall value of garden flowers culture,help to promote Li Shizhen grass garden culture of flowers and plants development and utilization,also contribute to the revitalization and construction of beautiful countryside.This study used a comprehensive method of literature collection,More than hundreds of thousands of articles and works on cultural tourism were searched,And for screening,sorting out and analyzing these data,Master the highly targeted information on cultural tourism,Lay the theoretical foundation for the research of this paper;Using field research methods,In 2021,the Qichun County Culture and Tourism Bureau,the Bureau of Statistics,the Finance Bureau,the National Development and Reform Commission and Li Shizhen Baicao Garden for field visits and research,And to distribute the questionnaires,Having obtained first-hand and important information,To provide the empirical material for this study,Strengthen the author’s perceptual and rational cognition of the development of cultural tourism status quo and problems;Using the induction and analysis method,To explore the various factors affecting the flower culture of Li Shizhen Baicao,Including the types of flowers and plants,shape,layout,function,cultural connotation and other analysis and summary,To explain the cultural value of the flowers contained in the park and the significance of the development of cultural tourism.Article to Li Shizhen grass garden flowers and plants cultural tourism existing development basis as the breakthrough point,to explore the development status,and combined with the analysis of the questionnaire data,to explore the Li Shizhen grass garden flowers and plants cultural tourism faces insufficient cultural resources mining,brand image establish consciousness,tourism management chaos,industrial integration,the lack of compound talents.In view of these problems,strengthen the government leadership,improve the guarantee mechanism,fully explore the cultural resources,build the tourism characteristic brand,integrate the superior resources,strengthen the deep integration of the industry,establish the digital consciousness,strengthen the operation and management solutions.