Study On Optimization Of Marketing Strategy Of J Japanese Language Training Institutions

In the 21 st century,China’s social and economic development is in a comprehensive,multi-dimensional and wide-ranging development process of opening to the outside world.Moreover,China and Japan have deepened cooperation in culture,tourism,politics,economy and other areas and entered a new stage of development.The golden Triangle area of Southern Fujian attracts investment,attracts many Japanese businessmen to invest,the increase of Japanese animation fans,and the large increase of Japanese examinees in the college entrance examination in recent years,all of the above factors drive the demand of Chinese people to learn Japanese.To meet the market demand for Japanese learning,Japanese training institutions have ushered in a new opportunity for development.At the same time,in the context of the emerging economic era,Japanese language training institutions are showing a trend of innovating their operation models and demanding more personalized service from consumers.Therefore,in the context of increasingly fierce competition in the industry,it is imperative for the Japanese language training and education industry to develop its own school,find the right market positioning,and develop scientific and reasonable marketing strategies.Based on the analysis of marketing status and consumer demand of J Japanese training institution and its internal and external marketing environment,this paper uses STP theory to subdivide and position the target market of J Institution.Through a series of research and analysis,the following conclusions are drawn:(1)Under the background of favorable environment and strong market demand,J institution is also facing fierce market competition and has not yet explored its unique marketing advantages.Therefore,it is necessary for J institution to take the marketing mix strategy as the target of perfection,highlight its own service characteristics and carry out marketing innovation,so as to ensure the healthy and benign development of the institution.(2)This paper uses 7Ps marketing theory to optimize the marketing strategy for the marketing problems of J institution.In terms of products,it emphasizes the exploration of diversified features of products based on the diverse needs of customers.In terms of price,differentiated pricing strategies should be formulated in line with different consumer needs.In terms of channels,diversified marketing channel design,especially the development and application of new channels.In terms of sales promotion,we focus on the combination of offline and online sales promotion mode to continuously improve the market share of the organization’s products.In personnel management,strengthen the management of teachers,improve the quality of teaching.In tangible display,improve hardware and software display.In the aspect of process management,the teaching service features are highlighted to improve consumers’ sense of experience.It is hoped that the research theory of this paper can provide guiding practical significance for J institution.